Avant-garde and fashion. Gosh Rybchinskogo inspired Malevich
ARTinvestment.RU   18 января 2017

Subdued Rihanna and Kanye West my things from the Soviet and post-Soviet symbols of the Russian designer has now referred to the heritage of Russian avant-garde and released sport collection exclusively for Adidas Football

Fashionable Russian designer Gosha Rybchinskogo (1984) some greeted with admiration, others can not stand. Not many people understand why, in fact, his clothes (inspired mainly by the era of "dashing 90-х") should cost so much. His sweatshirts with Russian flags, hoodies with the American double eagle, armed with machine guns, dressed in socks, sweat pants or shirts with the inscription "Ready for labor and defense" seems too blatant copying of grandpa's closet. But the Western stars, among them Kanye West and Rihanna, with pleasure are photographed and appear in clothes from goshi Rybchinskogo. Soviet and Russian symbolism, filed in such a simple and unobtrusive manner, was close to them.

Now gosh Rubchinskiy decided to turn to the Russian avant-garde, but rather — to the heritage of Kazimir Malevich. In Kaliningrad in the beginning of January was a presentation of his new collection for Adidas Football. This is painfully familiar and ubiquitous in the post-Soviet space sports suits, but with a twist — with prints and-ля "Suprematist composition" Malevich's early 1900-х. And besides, there is another set of green shirt and pants resembling uniforms 1920-х years, how can wear in their school Malevich in Vitebsk.

gosh Rubchinskiy is definitely not the first and certainly not the last fashion designer, has applied to the heritage of the Russian avant-garde. I think I remember last summer, our Olympic team was wearing at the games in Rio-де-Жанейро: Bosco Sport decided to deviate from the usual "Russian folk" motives, and looked instead sketches sportswear from Varvara Stepanova, Aleksandra Ekster and Lyubov Popova. After creative processing we received one of the most interesting Olympic collections.

But avant-garde is combined not only with sports clothes. At the end of December last year, the Petrodvorets watch factory launched model "Rocket-Авангард" — watch with a dial decorated in Suprematist style. The design of the watch, "Billboard", developed by the musician and film Director Emir Kusturica.

the diversity of application of the ideas of Russian avant-garde in fashion you can appreciate in our the photo exhibition "Russian avant-garde in the fashion world", which was successfully held in the Jewish Museum and tolerance center last summer.

the Material was prepared by Maria Onuchina, AI

Sources: vogue.com, artinvestment.ru