Phillips has introduced a new digital product, analyzing the presence of the artist in the network
ARTinvestment.RU 07 августа 2020

With the help of a program Articker you can see which artists are trending and why

Analysis of the presence of the name and the artist's works in various media an effective and integral tool for the development of the brand of a particular author. Previously this analysis included a large part of intuition, and interaction with various media and news aggregators, as well as the use of various Analytics tools in the network. Auction house Phillips decided to simplify analysts and other professionals of art-рынка this part of the work by running the latest analytical programs Articker.

Articker is an analytical platform with the function of a search engine, which is based on open media monitors and evaluates media-охват name and market a particular author. Developed in 2014 by a group of IT-специалистов this analytical tool, built on the technology of open-source intelligence tracks data on approximately 150 thousand artists every day browsing through about 5 thousand thousand articles from 16 news online-источников for information about interest to any names at the moment, the most high. At the moment Articker is mainly used to obtain the analytical data of the members of the auction house Phillips, but a modified version of the program will be available to customers.

"as far As we know, is the largest reservoir of non-price online-данных about the artists", – said the head of group of developers of the program Conrad Kelinci. In the words of Deputy Chairman of Board of Phillips and co-Director of the Department of twentieth-century art and contemporary art Jean-Поля Angelina, this tool is especially valuable because intended for information about the value of the artist outside of the limited volume of the records of the results of the public auction. "Usually you have to wait until the auction to find out about prices on the secondary market the artist," he says, but with the help of Articker specialists Phillips now have the ability to track the growth of interest in new authors, and also to find future promising names even before they are released to the market.

the growth of online-продаж international art-институции more invested in digital projects to be able to satisfy both internal and client requests. "Since I became CEO of Phillips in July 2014, I prioritized digital development of the company," confirmed this idea, Edward Dolman, CEO of Phillips, in his statement on the launch of Articker, adding that this analytical tool aims to "democratize" access to information about the artists.

Maria Kuznetsova, AI

Source: artmarketmonitor.com

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