Fair Untitled Art will take place Online in virtual reality
ARTinvestment.RU   19 мая 2020

Unlike the usual online-ярмарок, on the website of the project says that this will be the first of its kind fully interactive experience with the effect of physical presence

unlike many other art-ярмарок, fair, Untitled, Art this year has not been cancelled or transferred: these fairs had to pass in December, 2019 in Miami in January 2020 San-Франциско, even before the quarantine. However, despite the fact that the world is gradually emerging from isolation, the founder and owner of the fair Jeff Lawson decided to spend her summer part in virtual reality. To do this, Untitled, Art joined forces with the online-платформой Artland. The result of this collaboration was "the first full-fledged art-ярмарка in virtual reality" Untitled, Art Online.

unlike separate online-пространств, this virtual fair "you can go, like in a real fair, — said Lawson in an interview with Artnet News. — Because it is what you can always discover new things and chat with hundreds of galleries at a time, makes the fair so interesting." The virtual space of the fair is built using software for video games — combination of "architectural modeling, game innovation and e-Commerce", — explained Mattis Kurt, co-founder and CEO of Artland.

To "visit" the fair participants can use their own virtual reality glasses or view the fair on their computers or tablets.

With the help of modern technology visitors can participate in chats in real time and to make purchases by pressing the button "buy now". Interesting point: despite the fact that the fair is virtual, pricing of rental space of a stand is built exactly like physical — on the basis of size. Gallery-участницы can choose between a stand area of 200 square feet (about 18.5 sq m) at a cost of $ 1 million or a stand of 400 square feet (approximately 37 square meters) at a price of $ 3 thousand.

the Application for participation can be submitted to the website fair, deadlines and dates will be listed there.

the Material was prepared by Maria Kuznetsova, AI

Sources: news.artnet.com, untitled.artland.com