Not just the money: trends in the world of investing in art
ARTinvestment.RU   27 ноября 2019

Last year the global art-рынок had a turnover of $67,4 billion — is a peak value over the last 10 years. This year the place sky-high price records took social trends

Not in vain investment in art is referred to as "investments of passion". In 2019, with the growth of request on the so-called conscious consumption, collectors and General art buyers all over the world not only with questions of price and quality of their purchases, but think about what these purchases say about themselves and what message their collections and art in General are the world. Art-рынок, and the art world in General actively respond to these requests, significantly changing their guidelines.

Experts identify three main social trend of the world and the art market this year.

the First number, of course, is a request for gender equality this year, it seems that not a month went by that a-нибудь Museum, auction house or other art-институция not satisfied with events dedicated to women's issues. Judging by the announcements for 2020 in the near future, interest in "women's art" will decrease. Which, of course, in turn, will spur and market.

the Second question to which I draw the attention of market participants, — elitism, exclusivity and, simply put, the availability of this very world of art. Last year, for example, the Internet-художники invaded the MOMA in new-Йорке guerrilla exhibition titled "Hello, we're from the internet", capturing hall of Jackson Pollock. The main objective of the action was the democratization of the exhibition space.

the Third main issue, which is accessed art-мир and the art market this year, was the problem of preservation of the environment. This issue was dedicated to auctions (WWF Tomorrow's Tigers, Sotheby's, January-февраль 2019), public events (the Ice Watch installation at London's Tate Modern in December 2018) and exhibitions ("the next world: ecology as the new policy. 2030-2100" in the Moscow Museum "Garage" in June — December 2019).

most Likely, these trends will not lose its relevance soon. That allows us to hope for many interesting events in the world of art and art-рынке.

the Material was prepared by Maria Kuznetsova, AI

Sources: econotimes.com, sothebys.com, thecomingworld.garagemca.org, tate.org.uk