We continue to develop our list of topics suggested by the life. We examine several possible reasons why the results of the picture on the auction you can bid lower than 6 years ago (i.e. before 2008).

• Source: kino-ussr.ru
  

Continue to develop our list of topics suggested by the life. Recently began to notice that when accepting our auction in separate lots (most of the sixties and contemporary art) punctually repeated about such epic dialogue:

Deliverer: how long will it take my painting to your auction?
We: we can Take on, provided the reserve price set at around 50 000.
Deliverer: But at Sotheby's in London (at Christie's in new-Йорке... in the famous gallery in Zurich...) to 2006 (2007...), nearly the same work was sold for 150 000. And this fact is recorded in your own database of auction results. Why offer me only 50 000?
We: Well, You found something to remember...

Here what would you do? Begin to explain how the situation has changed since 2008, why not London, why ordinary item can not be judged by the standards of a masterpiece... Actually, for the hundredth time not to have the bagpipes, and was written this article.

we Explain a few possible reasons why today, you can bid lower than 6 years ago (i.e. prior to 2008):

Reason # 1. Because the maximum price ran out after the 2008 crisis. Yes, a number of statistical indicators indicates that the market since then has already overcome the crisis and even surpassed pre-crisis value. But it characterizes the market as a whole, on average. In particular, the situation is not so unambiguous. For example, the market of the sixties is still not back to the previous price values. And for contemporary Russian art prices have not yet risen to pre-crisis levels. What is there to argue? See our ratings the most expensive works of the sixties and the most expensive "aktualschikov". Most of the records dated 2006, 2007 and 2008. And then all was quiet. Spot prices for many artists retreated by 20-40 %. Take the first artists that caught the eye, — to the Champions of the market of Russian contemporary art Vinogradov Dubossarsky. 9 out of 10 of the most expensive works were sold in the period 2007-2008 in the price range 82-262 thousands of dollars. And for the last three years the highest prices — is 60 thousand dollars at Sotheby's and at Vladey. More — 30-40 thousand dollars. This, of course, not a reproach to artists, God forbid. Then everything can change, we hope and believe in it. But until we have what we have. Therefore, in General, encourage not to confuse peak auction prices with the domestic market.

Reason # 2. Because Moscow — not London. Appeal to prices at Sotheby's if you wish to sell the item at a local auction in Moscow looks weird. First-class auction in London, the sales price will be higher than a traditional auction in Moscow. Why — is clear. The British are able to attract the audience with high purchasing power. At Sotheby's and Christie's buyers are willing to pay more because there buy — is already in itself a good provenance. In the future when you resell your purchase on the world-class auction will have significant positive value in the eyes of buyers. If the subject take satisy — Christie's, and the deliverer satisfy you, for what it was?

Reason No. 3. Because the prices of items of average quality it is impossible to come up with the standards of the masterpieces. Abnormally high rates are achieved usually works very good on set of characteristics. You need to be realistic: few of these. At the London auctions more on our — less. If the object deliverer to the unequivocal masterpieces, a good way to compensate for — to install attractive low reserve.

Reason # 4. Because separate sverhudachnym deal not characterize the situation as a whole. It often happens that the position of the deliverer on the price is influenced by private information. Type "friend just sold at a gallery in Berlin the same work for 15 thousand Euro. Why then in Russia offer only 5-7 thousand?" Because, when setting prices, we focus on the potential buyers who in prices well-versed. In life there are situations when arrived suddenly wizard of the blue helicopter and a bag of money instead of a Popsicle. But the reserve price — this is a safety net, just in case for the lack of a wizard for the item will be traded regular customers, counting the money.

Reason # 5. Because via low reserve auction wants to increase the chances of the item for sale. There are many places where you can buy at high prices — market or slightly above market. What can get people to buy it at auction? There are so many answers. But one of them — because there is a game. In which there is a chance not only to win a rare thing, but you can buy it at a price below the gallery. The reserve price needs to be attractive obviously. To take bids on items with reserves on the level of gallery prices — is pointless.

Reason # 6. Because increased awareness of customers about the prices @the mdas and purchasing decisions began to be taken more rationally. In 2008 the crisis. The traditional art market has already recovered — the Internet. Closed in terms of prices the market has become more transparent. And less arrogant. Buyers learned to use databases of auction results, become, scary to think, even to buy on the web. What's there to remember — in 2008 just appeared ARTinvestment.RU from its base and forum. In short, we are witnessing a natural historical process: Internet awareness and in many cases contribute to lower prices for a number of works of individual artists.

Reason # 7. Deliverer looking correctly the results in the database, but makes the wrong conclusions. With the bases need to be able to work, you can't slyly to select only those pictures that I liked. Yes, and to extrapolate. The first thing is to make sure that the comparison with items is really of comparable quality. How to do — can be read here. And even this is not enough. In life you need to consider a lot of factors: dedicated exhibitions, the level of the auction house, the average percentage of unsold lots, the beginning of a business season and so on

In conclusion, a counter-rhetorical question: does it make sense to bargain for the reserve with the auctioneer, which he did not buy it? Ultimately, the price-то determines the market, not the auction. If you pay much more @all the mdas is good (the auction will also get more Commission). Primary reserve is the essence of purely tech — insurance against failure, so that when bad trade did not have to give something for nothing. There are, of course, and the second essence: if the item was sold successfully abnormally, the difference between the reserve and the sale price is sometimes divided between the deliverer and the auction. It is. But, alas, more often a different situation when inflated the reserve in a hurry we have to adjust down. Or even worse — to bite your elbows when the thing for which the money was good, was not sold out-за too high of a reserve. And if before the crisis, where-то what-то who-то was more expensive, it is not necessary to have any false illusions to repeat someone else's success six years ago. In the end, wins the one who quickly adapts to new realities.

Konstantin Babulin, AI
Vladimir Bogdanov, AI