Prices in dollars and other stories of the Russian art market
ARTinvestment.RU   24 марта 2016

Many today are looking for the magic recipe of successful trading. Just wondering, why the prices are not set in dollars or something. A good thing. Main — in their fantasies not reach quite so tall tales

to Begin with, that all who have survived to this day, hudo-бедно know how to trade. By definition. Trading — experimental, not fully cognitive. General recipe of how to sell art in the crisis, does not happen. There is only a small set of successful practices — are different, unique and therefore not replicable in the form of ready-made solutions. In particular, we in AI Auction, too, do not presume to advise anyone what is right and what is not. But without inflation of the cheeks to share the statements we hear often, but believe misconceptions — is the product of a distorted assessment of the situation actually prevailing on the market today. Among the most common tales we are ready to provide the following:

1. You could have fixed the price in dollars. After all, collectors — are salted in the beginning of the crisis have shifted their savings into dollars, so be ready to buy dollars at the old prices.

Collectors who had, in the dollars of their savings, of course, translated it, no doubt. But the fact that collectors spend money on art not on reserves, and revenue stream. Savings — is for another occasion. Revenue remained in rubles. Or even decreased. So these buyers could spend, say, 250 000 rubles per month, and can. And no more. So the dollar — is a common disaster, both for the suppliers and buyers.

2. Why would you mentally count the old dollar price at the rate of 35 rubles?

This accusation is necessary to hear, explaining why bought before the crisis for $10 000 painting today has the chance to be sold for about 350 000 rubles and not over $ 700 000. That is, for $5000 on a new course. Explanation — is the same as the first issue, the ruble income of most collectors has not increased, but rather decreased. In the last two years since the crisis can be considered a scientific fact that the prices in rubles on the domestic art market has grown.

3. Everything would be much better sold, if you more efficiently process images of the lots, would have made a more beautiful site and the list goes on.

Our experience shows that it is either not critical, or even works to the detriment. All heard that in the auction catalogs of weak things look more advantageous, but then it leads to disappointment of a real buyer. Real importance to the successful conclusion of the transaction have only two things: the confidence to buy and attractive price.

4. You "break" the dealer and the gallery market, allowing the work to go on "low" prices.

This is especially funny rebuke, which immediately want to answer: "why did not you buy, once the price is low?" Needless to say that we do not restrict access to trading buyers — except the rule breakers. Therefore, the prices formed on competitive basis, as a result of public auction. You need to understand that the auction — is primarily a way to sell quickly in a limited time. Market for present price. Those who are willing to wait long for more great deals, more suitable gallery Playground. So are we — life now this.

5. Everything would be much better if you better convince buyers. That is, would be laborious individual work.

our office comes a lot of buyers on the inspection of the work. I think we have a little talk with them? But the situation-другому. Spontaneously on the spot anyone of anything it is impossible to convince. People come prepared, knowledgeable and with a clear purpose. The client goes for specifics. The majority of our visitors understand what they're buying and why. I admit that the gallery approach allows to achieve higher conversion of visitors into customers, but we don't have.

6. The secret of success today — to be called auction. It is necessary to declare that you have the auction, even better Internet-аукцион, — and the buyers will come on their own.

There is an opinion. But in fact in recent years we saw examples of the withdrawal from the market, and only two successful examples of run auction houses for fine ARTS. In both cases, the auctions grew out of the galleries. That is, there were these necessary factors, as a warehouse, competence and initial audience. If there is no traffic and its own warehouse, then the idea becomes almost hopelessly risky.

7. Now nothing better to sell, wait for better times.

it is important to consider how much he measured to better times. And from the confidence that prices will rise in the long term for a year or three? For example, for the second and third names of Russian classics, the situation may develop quickly into a drop-down (this is our opinion). And much is at risk to fall in the future. Therefore, the decision to sell today must take into account all risks: how to make a bad bargain, and to minimize the loss.

the Eighth story is the following: "Now whatever you do - — nothing will be sold". Repeat it and the margins and public stands. In vain wind. It sure wasn't. The buyers are. But they have become more pragmatic, and understand its advantages in the current situation and require a good prices. And sellers are going to meet them. We have seen examples where the deliverers were on the decline in reserve two — three times, moving towards the realistic market price. So sold nearly all, if it is possible to reduce two factors — notorious credibility to the place of purchase and an adequate price.



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Индексы арт-рынка ARTIMX
Индекс
Дата
Знач.
Изм.
ARTIMX
13/07
1502.83
+4,31%
ARTIMX-RUS
13/07
1502.83
+4,31%
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