«Eiffel Tower" Anish Kapoor (Anish Kapoor), which are going to build in London to the Olympic Games 2012, was the subject of fierce dispute.

Draft towers Kapoor was selected based on English Arts Council (Arts Council), timed to coincide with the 2012 Olympics . Although that London planned to build the "English Eiffel Tower" became known in early 2010 , a project until March kept secret.

And in March 2010 Everybody finally saw the sketch of the future buildings. The incredible 120-meter high structure made of bright red steel hinges, named ArcelorMittal Orbit after the main sponsor of the project, company Arcelor Mittal, owned by tycoon Lakshmi Mittal (Lakshmi Mittal), will be built in Olympic Park by November 2011. The tower, equipped with lifts for those who want to go upstairs and possibly a restaurant, will be the largest piece of public art in the UK, and its construction will require 1,400 tons of steel and 19,1 million pounds.

However, in early August sparked controversy around the tower. The Commission for Architecture and Urban Development, which advises the Government in this regard, the project Kapoor called "thoughtful enough to give him permission».

Some believe a project idea to fix the Mayor of London Boris Johnson (Boris Johnson), who might want to leave the city the memory of the period of his leadership. Do London another attraction in addition to already existing Big Ben, a huge Ferris wheel "London Eye" skyscraper "Gherkin" and others?

Architectural critics consider this project Kapoor less successful than his other large-scale works such as sculpture "Cloud Gate" in Chicago in the form of drops of mercury or a huge design "Mars" in the form of pipes, installed in 2002 at Tate Modern. Draft ArcelorMittal Orbit overburdened curved forms. This is believed to specialists, due to the fact that, initially conceived as a sculpture of a tower would have to fulfill and practical problems (elevators, observation deck, restaurant). This complicated the work of the artist, who came from the works of art to make a functional architectural structure capable of withstanding the load, but while keeping the original concept of sculpture.

It's not just the project itself, but also in the who contribute to it means. The main sponsor - metallurgical company Arcelor Mittal, its contribution to the financing of works is 16 million pounds. Arcelor Mittal recently chided the European Union unfairly assigned her large payments on Emissions Trading Scheme (EU ETS). This program aims to reduce EU greenhouse gas emissions through the use of emissions trading between companies. Arcelor Mittal dissatisfied incurred because of damages. It is possible that such actions of the sponsor might cast a shadow on his "brainchild" - Tower Orbit. recall the recent scandal that occurred during the commemoration of the Tate Gallery, his sponsor Vritish Petroleum, when representatives of the artistic community staged a picket from spilling in front of the gallery of black molasses like oil spills in the Gulf of Mexico .

Charity, as well as sponsorship of cultural and sports institutions have always been part of PR-campaigns of large companies, especially those whose activities are harmful to environment environment. Until recently, the company complacently approved of their conduct in the field of cultural and sports and little or no attention to the harmful effects of their production, and the firms themselves felt in some degree immune from public criticism. Today the corporate position of the sponsoring companies are becoming more stringent and can say sophisticated, but society has ceased to hold the position in which the "who pays, and music orders. Increasingly to the forefront environmental issues and the ethics of such a sponsorship. Society is finally beginning to understand that it turned out, depending on such companies, even though he decide from whose hands take donations and sponsorship donations.

material prepared by Mary Onuchina, AI

Sources: artinfo.com , artinvestment.ru