How to choose the right auction house to sell your work? What guided the appointment of prices? How podgadat a good time to sell and avoid unnecessary frustration because of ignorance? This was not just - our article

CONSTANTINE YuON Market Square in Uglich (Troika in Uglich). 1914
paper on cardboard, tempera. 62 x 83
Russian enamel. 18.05.2013. Lot 20
Estimate: 30-39 million rubles
Result: 76 million rubles


Yuri Pimenov An ordinary morning. 1957
Paper, pencil, white. 92 x 143
Sovcom. 04/04/2013. Lot 142
Estimate: 4,5-7,5 million rubles
Results: 6 500 000

lighten up, hinting at some secret knowledge, there is, in general, pointless. Post a picture up for auction in our time is not the binomial theorem - to deal with that either. For better or worse, but it can handle it. Even a protection no longer needed. Therefore, our advice would be confined more to the optimization of the process - how to choose the right auction house than be guided by the appointment prices are podgadat a good time to sell and avoid unnecessary frustration because of ignorance. So, this is what life teaches us:

1. afraid to ask directly to the auction house, pull it does not need. Often, people who want to file item to the auction start with extra steps vain. In memory of "socialism" are beginning to look familiar, cast a fishing rod, probe the soil. As a result, a loss of time. Today, none of this is no longer necessary, the protection in this case there is little they solve. If an item is suitable, it will be so, and the price is determined in the hall, and the degree of familiarity with the organizers in any way and is not affected.
   
   
2. Before going to the acceptance Form own position at . It can be done, for example, taking advantage of our recommendations in the article «How to self-assess the product with ARTinvestment.RU» . It should be borne in mind that to have their own idea about the price - it does not mean to insist on it. The fact that the inspector /priemschitsa auction house - is, as a rule, a man with a huge "nasmotrennostyu." And by virtue of experience - with a strong scent. It is very likely that immediately identify, sell the thing for the money or not. So for his or her recommendations for the price worth considering. If we are talking about the usual things, hardly anyone will try to put pressure on you and persuade your price position. Regardless of whether or not the thing sold, the auction will work for you anyway. Remember that in the long run, the high estimate will not give you any advantage - bargain-then you're not a designated recipient, and the real buyers.
   
   
3. not charge an exorbitant price. It is clear that it would be desirable not to lose, but in this place, as a rule, and there is the most common mistake. The owner looks at the global auction sale (for example, on our website) and sets start at prices of auction end, that is the maximum. This approach discourages people from wanting to deal with a potential buyer for the object, because the trade will come up, that is above the market. And do not go up for auction in order to buy at the highest market prices and above them. On the contrary, the low price - this is the real way to interest buyers, and there too in the heat of bargaining the most unexpected results. Try to put sverhprivlekatelny start - say, 20%or even 30%less than sales in the last year or two. But at the same time with a reasonable reserve. Conventionally, if the item is objectively worth no less than 100,000, no one forbids you start to put 70 thousand, but with a reserve price of 100 items found, or better yet, 90000. It is hoped that those who want to buy will not let each other take it on the "cheap". But even in the case of negative developments, the reserve price will help you keep a thing in itself for better times.
   
   
4. careful greatly advance. As a rule, take care to hit your work up for auction need 3-4 months. Afterthought for 1 month, you are likely to auction with his painting did not get - the catalog to begin printing in 2 months. Why so early? Because the directory is also a means of advertising, and then send it to the list on client base spread in the right places (exhibitions, fairs), and it all takes time. The presence of pre-auction exhibition, by the way, a big plus auction, and will it, it is necessary to know in advance.
   
   
5. Choose subject to trade-profile auction. The Russian House has developed its own specialty. For example, a classic XIX - early XX century are selling St. Petersburg "Russian Seasons" and Moscow "Magnum ARS" with "Cabinet". Sometimes in this field fires "Russian enamel." From the first half of the twentieth century better handle on "Sovcom" or the auction house Leonid Shishkin. Weapons can sell "Gelos" books - "Kabinet" and "B Nikita", the Order - "Znak." In short, let the pie bakes pieman. Everyone has their own competence.
   
   
6. Choose the one auction house, where things are your best selling category. How to determine at what sells and at what not? Study the situation, going to auctions, to observe the behavior of those present in the hall. If you do not have time, then at least read our coverage of the trading . Please note that if you are going to sell the painting (painting), it is important to know how this auction sold just fine arts. Because often the catalog includes several categories of objects - paintings, PDI, icons, etc. And could easily be the case that the average percentage of sales is well within the norm of 40%, but due to the fact that the icons and PDI sold by 75%, and in the required segment of the painting - only 5%.
   
   
7. careful how the auction house on the market is active in promoting their trade. What quality catalogs, website, advertising is there, and in the end, where the auction. If it is "namolennoe" a place where auctions are held for several years - is a plus. But if for the first time, it works in the negative. Not fatal, of course, but there's cause for advertising, but if not, then to participate in such an auction should be abandoned.
   
   
8. Try to offer more on the subject of trading status selected auction house. What is it? At the same auction house are bidding to make it simpler (more often occur in spring and summer) and poprestizhnee (usually they are placed in the midst of the business of the season, and as a rule, the status of trade mark somehow in the name - for example, "auction season "). Other things being equal deliverer podgadat need to hit his thing in a prestigious location. The work is not very well-known artist can, of course, do not take it, but the attempt - not torture.
   
   
9. Provide as much information about the organizers of his lot. Facilitate the compilation of articles about your work in the catalog, or at least, check the ready-made article. It should be understood that the auction - is streamed event, and it is unlikely anyone will for a long time messing around with the presentation of your lot in the catalog. Rather, put them in the standard for years without testing (and possibly with errors) biography of the artist. That's all. Unfortunately, it also happens that the details of the subject matter may confuse (size, year, etc.). Therefore, if there is an opportunity in a convenient way to provide the text of the organizers of the proposed work, or even to attend to their ready accompanying text, then your picture it will only benefit.
   
   
10. Be prepared for the expense, even if your item does not sell. It is a common misconception - one auction is not sold, then deliverer he did not have to. Absolutely not. Regardless of the outcome auction is doing a great job. Therefore, the deployment in the catalog deliverer in any case will have to pay. Two hundred dollars or so. Therefore, even a bad penny auction will still earn.
    
    
11. If your item has sold, still be prepared for additional costs. All heard about the Buyer's Premium - commission paid by the buyer in excess of the hammer price. But often the auction will charge a commission from the buyer not only, but also with the deliverer. So happy to let the seller is also not surprised if you have to pay 10%or so.
    
    
12. Have a backup plan in case the item is sold. first half of 2013 suggests that the chances of selling the object at auction Moscow - about 4 out of 10. Not so much. So tactical setback, «not sold» - this is quite a working point. Could be a million reasons. But if you take the most likely - do not guess with the estimate. That's nothing unusual. So today is fairly common practice of re-nomination of lead on these trades, in another auction house, with the adjusted price. Better, of course, not to bring the thing to a "zasmotrennosti", but overall, nothing wrong with that.

In general, they knew - told. We hope that our advice will help someone to move from theory to practice. Do not get caught alone shopping. Check your choice - try to sell. Process, it must be said, is not very tricky, and, at times, quite fascinating. Successful to you of transactions.

Constantine Babulin, Vladimir Bogdanov, ARTinvestment.RU