Connected to Culture: a Handbook for art-организаций in quarantine. Part 2
ARTinvestment.RU   07 мая 2020

The continuation of the guide to navigate online-пространстве from Google Cultural Institute

the First part of the material you can read here.

Second — and the last — part translated and adapted for readers of AI benefits for cultural institutions wishing to strengthen their presence in the virtual environment.

"In touch with the culture"

Benefit in aid of cultural organizations wishing to continue their business online.

3) make the most of your digital archive

Start your transformation with content

• Help visitors to stay connected with the work you are doing.

• Insert video, pictures or audio into your website, blog and newsletter.

• Use digital formats for rethinking exhibitions or showcases — for example, a simple image carousel can be used to sequence entire online-выставок.

• Think about what new products you can offer your audience. Use Google Docs or blog-платформу for the creation and publishing of expert articles, essays or online journals.

• Share materials illustrating the process of your work to give people the opportunity to look at your "kitchen".

Engage new sources of income

• Organization in some countries can invite people to contribute by using the button "Donate" in and Facebook, and Instagram, And YouTube or other platforms. Click on these links to confirm this possibility.

• Install paid membership on YouTube and offer benefits to participants — for example, discounted tickets or exclusive content.

• If necessary, companies with highly visited pages Facebook, accounts Twitter and channels and YouTube may have the ability to monetize their profiles with advertising space.

• Sell products directly from their social accounts, for example, and Instagram or YouTube.

• You can to sell places live YouTube, including the purchase of Super or Super Chat Stickers.

Find out which tools work best through Analytics traffic

• Find out what works and what doesn't with Analytics tools for your website such as those offered by Google or Adobe.

• Use analytical functions on your social platforms, such as Facebook, Instagram or Twitter to understand who your subscribers are, what they are interested in and how they react to messages.

• You can also track how video works on platforms Vimeo or YouTube.

Practice and examples:

• Collection of your Museum can work online as efficiently as in a stationary Museum format that showcased in Twitter the Museum Lazaro Plaza mayor and sue Branning, curator from the British Museum.

• Offer followers a fascinating lesson on the basis of your archive, how did this new-Йоркская medical Academy, inventing on the basis of its collections of coloring pages for #ColorOurCollections or the van Gogh Museum with them Van Gogh Board Game.

• Add to educational programs homework, as did the Rijksmuseum with their Easter job for children in a series #RijksmuseumFromHome, or Institut Giacometti with their coursework #GiacomettiChezVous.

• Place the strongest or excitingsubmissions from subscribers on their own channels, so that people felt that their efforts see: did the Metropolitan-музей with your competition #MetTwinning in Instagram, or Museum Grand-Пале where users played in the virtual room with the sculptures they created in the augmented reality.

• Mark individual items from your collection with the help of a number of positions, such as series #ObjectOfTheDay from the National Museum in new-Дели or daily the presentation of works of art from the Prado Museum.

4) Create quality content, working remotely

videos everywhere

• Even if you can't travel, you still can shoot a simple video offering access to experienced curators, historians, artists, theorists of art in their homes.

• Search for backgrounds without clutter with plenty of natural light (or use a ring led lamp with diffused light. — AI.).

• base engineering framing and image capture are of great importance, if you are using a portable camera and assistant. In other cases, the fit and built-in laptop webcam.

• If recording audio superimposed noise, provide good quality sound recording in a quiet place and keeping a constant distance from the microphone. To learn more about audio recording is possible here.

• Think about the background music in advance, and let this will determine your format editing. To learn more about the editing here.

Find influential partner

• Think about how to team up with an experienced company (or public face) of digital content to use his experience and connections and use it online-аудиторию.

• Use the platform, such as FameBit to find a powerful partner, the relevant activities of your organization.

• Learn more about how to approach cooperation with the media bloggers Youtube, can here.

Turn "work at home" in full operation

• Maintain collective collaboration and organize daily checks, clearly labeled objectives and maintain a work ethic. Read on for some tips for effective remote collaboration.

• make Sure your remote setup is productive and has a clear physical and mental boundaries between your work and home life. More tips can be found here.

• Keep your team positive, creative, inspired and connected a single working goal, schedule time to communicate and relax, no stress at work.

Practice and examples:

• Allow your supervisors to do what they do best, asking them to record videos or podcasts to share their favorite stories relating to your collection, as well as 60-секундной audiosize from Norval Foundation or home and video from the curators of the Rijksmuseum.

• Offer subscribers the chance to receive guidance and feedback, as did graphic designer Stefan Sagmeister in his Instagram. You can conduct training sessions for all fitness levels, from beginners to experts, such as Palazzo Grassi, with their daily master-классами.

•Today — is the best time to develop your skills as an organizer interviews. Why not emulate inspiring, simply furnished, podcasts interviews with artists from the hirshhorn Museum and discussions series "In the workshop", conducted by the Americas Society / Council of the Americas.

This material in the original you can watch here.

Translation and adaptation — Denis Belkevich, AI