Art Investment

Pros and cons of buying at auction

The activities of auctioning houses surrounded by an incredible number of myths. Some houses are behaving fairly harmless, others can present a very unpleasant surprises. AI says, and warns

Most novice collectors and investors believe that the auctions to buy profitable and safe. Advertising, of course, does its job, creating and maintaining a thoroughly respectable images of auction houses. The media is likewise: then tell what auction lucky cheaply bought a masterpiece, sold as the work of an unknown author < /a>, then the public will show footage from the next pre-auction exhibition, which does not take reliability. In short, creating the illusion that the auction - it is at least respectable and prestigious, and sometimes even sverhvygodno. Is this true? Yes and no.

deciding whether to participate in the auction, we first need to understand the principles of the auction, in general, its pluses and minuses - in this case for the buyer.

Benefits for buyers

1. Wide range of types of facilities and the cost of selling lots.

Each year at the auction sold hundreds of thousands of different works of art - from ancient times to the present day, costing from tens to tens of millions of dollars. In addition, there are auctions cars, books, weapons, jewelry, wine, etc. It is difficult to find an area of ​​collecting items of which at least occasionally been exhibited at the auctions.

2. Constantly emerging proposals for specific artists.

If the local art market can not find the product of interest, then, thanks to its daily auctions around the world, the probability of detecting a particular job increases many times .

3. Opportunity to buy interesting lot cheaper than market value.

To attract customers, many auctions specifically underestimate estimeyty to work, which is not expected much in demand. So often it happens that these lots or go to the bottom estimate or even to fall short of it, if there is no queue of people wishing to buy. Then the customer gets the desired job much cheaper than its real value and is immediately successful investor.

4. Social aspect: communication with knowledgeable people and increase personal status when making purchases.

Many wealthy people prefer to buy at a public auction: it is considered prestigious and the evidence of stability in their financial situation. In addition, the fight at the auction, to some extent akin to doing business, only the events and emotions that sometimes stretched into normal life for years, the auction compressed into a few minutes. For many trades - it's suspense, the desire to win, an explosion of emotion, adrenaline!

Have an auction and light side to it. And it must be understood that all of the following shortcomings - are objective, they result from the essence of any auction is part of the "game rules", so it's important to be able to properly evaluate.

Disadvantages for the buyer

1. works are sold at major auctions, are the primary selection of the expert commission. < /p>

author is not mistaken, this provision is in place under cons. These houses, like Sotheby's, Christies, Bonhams, etc., contain expert advice on a particular direction and try to hold screenings of false papers. Unfortunately, it turns out that they do not always, because flow of work is vast and the experts do not always have the opportunity and time to thoroughly understand. Probability of "bump" on the outright fraud at major auctions, of course, lower than in the smaller auction houses, where the expert selection is almost completely absent and the purchase is made at your own risk. In many respects the existence of these advisory councils contributed to the emergence and lasting rooting among novice collectors and investors only harmful myth that at auction, especially on a large, perfectly safe to fly, adds fuel to the fire and quite common, but false belief that the bidding do not take work without expert advice.

What to do? Investing in art (or the creation of the collection) needs to bólshih knowledge than any other investment, and therefore - to study, learn and learn! To try to find a maximum of about favorite artist, guided in his biography and work as well as market his work. Want to protect yourself from fraud - looking for information about known whether fake "your" artist and how they met. Read books, talk to knowledgeable people, to watch the work in museums, dig Internet, listen to the experts, but their brains have. And in this case, buying at auction is indeed safe, and fun to participate, win and acquisitions - incomparably greater!

2. The auction house is not interested in, to satisfy the buyer.

galleries and art dealers are trying to meet the needs of the client, they are usually primarily interested in long-term relationships , but for the auction house the main thing - to sell what they have brought, in any way, that is their goal - particular transaction . Often, the auction house consultants trying to convince their customers of the need to purchase a particular work, without hesitation, whether it is suitable for existing collections.

3. The lack of guarantees the authenticity of the acquired operations.

If large auction houses such as Sotheby's or Christies give 5 years warranty, then the average would consider returning for a year, a little limited to one month - during which the buyer, no doubt, will not have time to bring the work purchased, such as France and the conduct expertise. And even if the examination did not confirm the authenticity of the product, return it will not simply for the lapse.

4. It is hard work to return a false auction and get your money back.

If the buyer had to recognize a fake before the expiry of warranty, yet the fact that he could easily get their money back. The rules of most auction indicate that the painting may be returned if the buyer will present the results of at least two recognized independent expert. Sometimes it is very difficult to find two experts, one an artist. Every year, hundreds of hapless consumers turn to the courts for protection of their rights, but also benefit from the auction houses - units. Prove that it is your expert opinion is the only correct, it is extremely difficult. Auctions were not born yesterday: try to learn from them, which opinion of experts is crucial for them. Do not tell in advance.

5. Unfair estimate.

to attract trading interest works, auctions, vendors often offer to put things with inflated estimate. Guided by experts estimate the auction house, the buyer can pay for the work much more than its real value, sell a thing without at least the loss in such cases is not always possible. Such deals disorient inexperienced buyers and sellers and for some time can make a mess on the market of a particular artist, but sooner or later, of course, the stability of returns.

Sometimes, of course, and vice versa. A year ago, former owner of a small drawing on parchment of Representatives has accused the auction house Christie's in negligence and improper attribution of works belonging to her and asked the court to compensate for lost profit .

6. Purchase of work above their market value due to active trade.

emotional intensity of the auction is so large that the stop and give up favorite item to someone else just seems impossible. In addition, the time to make decisions about raising or rejection of bids are usually no more than 20 seconds, which is not always enough for a balanced, deliberate act. That is why sometimes the results are recorded auctions that do not have to do with the market. Such emotional mistakes lead to the new owners for a very long time can not leave work, and the market works its author as well as in the case of unfair estimeytom, fever.

7. A high level committee of auction houses.

As you know, Comrade Bender almost bought at the auction chairs Master Gambs two hundred rubles. There would be no continuation of the story, if Kitty added the fifteen percent commission fee ... This is the expenditure - the auction house commission - may increase the cost of the item purchased by another 5-30 percent of the price of a hammer. The global practice of setting the size of the commission (buyer's premium, BP) is not, so every auction house itself determines its rate. If the price of a hammer than 100 thousand dollars, almost always award the auction house will be at least 25 percent. If the item is worth several million, the premium is usually reduced to 5-10 percent.

8. High transaction costs associated with insurance, transportation, delivery.

Self delivery of the item purchased from abroad is not always reasonable. Concern at the airport, the customs, the risk of theft, loss, damage, work, etc. able to dampen the spirits of everybody. It is safer to apply to the transport company. The cost of services will depend on the number of objects, their size, range transport and some other factors. On average, one picture can be given to 5.1 thousand dollars. If you are sending the work by companies Fedex and DHL will need to pay customs on an additional tax of 18-35 percent of the stuff.

9. Buying a work at auction without a personal inspection, you can miss important details.

Picture Directory never sends all the details: the quality and safety of the canvas, paints, colors, etc. Not every auction house has made pictures of the turnover, which tends to be very important in determining its authenticity. In addition, the experienced participants know that the picture in the catalog may be significantly better than the original, or worse than the original - but he never authentic. That's the mystique. Unfortunately, the view before the auction in person or job to show her the expert is not always possible.

10. The need to provide bank guarantees.

major auctions, wanting to ensure the solvency of the participants, asking them to provide bank account details or credit card, small auctions do not require anything other than personal data.

sum up: at auctions you can find and buy the products of almost any artist, but the final purchase amount depends on the case. The most important thing - carefully examine the work before you buy, make sure of its authenticity, or the joy of acquiring new work will result in irrecoverable and moral suffering financial losses. In short, the auctions can be a successful venue for the purchase of works of art, but mainly for the experienced members of the art market.

Yegor Molchanov, AI


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