Reproductions of masterpieces of Russian painting from the collection of the museum decorated the streets of Moscow and St. Petersburg. About the paintings and the artists talk in a soft baritone handset

company ITT and the State Russian Museum are the project «ART TOUR. Masterpieces of the Russian Museum ». He starts June 12 and will last until 4 November 2009. Under the project, 100 copies of famous works from the collections of the State Russian Museum, including paintings , Surikov , and other great Russian artists, will be deployed on the streets of central Moscow and St Petersburg in the urban infrastructure. All pictures will be provided with detailed captions.

In a joint action with the Russian Museum MTS offers its own subscribers and subscribers of other mobile operators in a number of specially created for this project, information and education services to help interested spectators not only paintings, but also to learn about the history of their creation, the authors, to obtain other useful information.

«Through the project" Art-Tour "we want to arouse wide public interest in classical art. Today, pictures can not only see the threshold for a museum on the streets of both capitals, but also through mobile services ITT to know about them and their creators. This, combined with innovative technologies high art becomes more accessible, close and understandable for all », - said director of the State Russian museum Vladimir Gusev.

«Today, we see mobile services integrated in almost all spheres of life. Innovations make art more accessible and closer to the huge number of people. We are pleased that the mobile services that we offer as part of the "Art Tour", will enable our customers without compromising the dynamic pace of modern life, experience the creativity of the great masterpieces of Russian artists and their spiritual heritage », - noted the President of OAO« MTS » Michael Shamolin.

The project «ART TOUR. Masterpieces of the Russian Museum »company MTS has launched a special interactive voice portal. Access to it for all the subscribers of mobile networks is carried out at the number 0732 (cost of services - 25.41 rbl. Per minute including VAT). Listen to recorded People's Artist of Russia Sergey Chonishvili stories of famous paintings, represented in the exhibit, brief biographies of artists, the story of the Russian museum, its rooms and stories, information about the project, partners, sponsors and the location of paintings on the streets of cities, as well as leave suggestions on the work project reviews, or reviews may be for all mobile users.

And here to learn about routes of Art tour in Moscow and St. Petersburg, download the image picture on your phone or send to another user, invite others to walk along the excursion route, or get other information about the exhibition (to send voice files to another subscriber's number) and sign up for auction on the sale of reproductions can only subscribers of MTS.

Source: company.mts.ru