Gagosian is preparing a new online-кабинет for the Frieze in Los-Анджелесе
ARTinvestment.RU   03 февраля 2020

In the virtual gallery will feature the works of Chris burden, albert Olena, ed Rushia, Tatiana Truve, Jonas wood and other artists accompanied by informational text and videos

Gagosian Gallery once again opens online-кабинет under the fair Frieze, which will be held from 14 to 17 February in Los-Анджелесе, reports Fast Company. Online-кабинета can be seen only in electronic form and only in the days of the fair. Such a strategy in 2018-2019 has led to an increase in sales of the gallery by 60 %. And from 10 February until the end of the fair, and the staff will be around the clock to communicate on the Internet.

Reports TEFAF and Art Basel and UBS the last three years show that sales in the physical spaces of the galleries declined to 15 %, with approximately 50 % sales galleries at the art-ярмарках, the remaining 35% divided between online-продажи and accented transactions with private clients. Realizing the importance of fairs as the main sales channel, Larry Gagosian in addition to the pavilion rents closed the viewing space for art presentations and transactions. And seeing the growing prospects of e-Commerce in 2018, the gallery creates a separate online-кабинеты with exclusive artwork for main art-ярмарки, Art Basel and Frieze. In March 2019, the work of German artist albert Olena online-кабинете during Art Basel Hong Kong was sold to Gagosian for $6 million, setting market record for the artist.

Note that the first in 2017, these alternative online-платформу launched Zwirner Gallery. However, Gagosian took it a little further: it provides the visitors not only visual, but also analytical information about the artists and works, expressed in numbers of turnover in the international auction. In other words, the Internet provides-пользователю tools to make informed decisions regarding the purchase, concerning not only emotional, but also an investment component. The seriousness of the development of galleries in the field of ArtTech confirmed the invitation in June, 2019 in the team Gagosian co-founder of Artsy Sebastian Cwilich as Advisor on digital technologies. All, according to Crunchbase Gagosian gallery in addition to its website and online-кабинета today uses twelve digital technologies.

Denys Belkevych, AI