Russian Museum of disgruntled players and their artist
ARTinvestment.RU   03 октября 2017

Lawyers will explore the possibility of timing lawsuit to hockey club "Avangard" from Omsk. The occasion was not consistent with the Museum using styling paintings of Malevich t-shirt from the club shop. Earlier a similar lawsuit has already won the Hermitage

What in this world does not happen! Just now humble Internet-магазин hockey club "Avangard" from Omsk unexpected and yet absolutely for free got information of the sponsor, which competitors can only dream about. The motor trade club's merchandising suddenly became the State Russian Museum. Local , media with reference to the timing reported that the legal service of the Museum is preparing a complaint to the Omsk hockey club. St. Petersburg lawyers did not like that Internet-магазине hockey club sold t-shirts with a print based on the artworks of Ilya TSE "Avangard Omsk". Why? In concepts of print, the author used the styling of the paintings of Malevich "Athletes". Due to the play of words: Malevich — Russian avant-garde — "Avangard" from Omsk —, it turns out the "Avangard Omsk". Put together, repainted, given putter — turned out to be fun. But the timing did not appreciate the humor: considered that the violated right of the Museum, the artist and the club wrongfully cashing in on the masterpiece of Malevich, and threatened to sue. As reported by several sources.

This lawsuit is not yet filed, but all to go.

You probably think that's absurd? Net Harms? I think that such action of the Museum to the artist cannot be perspectives, because of common sense? Then you, like me, haven't heard the story of the Hermitage and the designer UW Lots. For a store of its brand Iya Yoys she used a pastiche of the painting "Lady in blue" Gainsborough, who, in her distress, hanging at the Hermitage. Styling — is the word "very little like it." There is little left from the "Ladies in blue". Printed in one color, the face — most modelersha. The similarity in all senses very distant. Nevertheless, Hermitage won the case. And the designer Jots ordered to pay compensation.

Now the adjacent Museum has decided to sue an artist. Well what can I say! Beautiful! Though not very clear that they want to receive at the end of the conflict. For example, in the timing might not hear about "the Streisand effect". But the incident Tinkov with the help of the project "Nimage" well, they can not know?

the First results are already there. Amazing news about the lawsuit had already spread on Facebook and websites of local agencies. T-shirt is cute, the price tag is gentle. If the Museum wins, it will be removed from sale and the thing will be a rarity. While the "Avangard Omsk" hangs to itself quietly in the store, "Avant-garde": 1200 rubles, 100% cotton, high-quality China, and most importantly — that's a great provenance! Myself of course, I immediately bought it. And what-то tells us that after all this history is not one I urgently need a new t-shirt.

Incidentally, when the timing is finished with Omsk Avangard, you can try your hand on the world stage. For example, starting to nail the French! There's a local brand of urban fashion Pigalle two years ago discovered in Paris. the basketball court, inspired in design by the same picture of "Athletes". With permission or without — do not know. But what-то suggests that Malevich in part the artistic stylizations could become a real Klondike Museum.

Vladimir Bogdanov, AI

Sources: ru.wikipedia.org, smartnews.ru, omskregion.info, newsomsk.ru, shop.hawk.ru, artinvestment.ru