Canadian singer Kaizen in the video for the song "Hideaway", which became one of the biggest hits of 2014, photographed on a background of graffiti street artist Jamie HEPA without his permission. He considered it a reason for filing a lawsuit in court

the canadian singer Kaizen sued street artist Jamie hef (real name Jamie Mitchell Cosse) for what it is without his permission appeared in the background of his graffiti in their music video for "Hideaway". The song, which became a major dance hits 2014, praised the Kaizen worldwide and the video for this song has collected more than 260 million views on YouTube and has been nominated as video of the year MTV Europe Music Awards in 2014.

the lawsuit by the Kaizen and her record company Universal Music Group Jamie hef claims that the singer deliberately borrowed his work, to make more plausible his street style. Their work the claimant believes the symbols of the so-called gritty urban style. And Kaizen operates the style in the video for "Hideaway" and subsequent music video. All this creates the false impression that Jamie hef supports the singer and Kaizen to promote allowed to use her video in their graffiti. Kaizen has not requested permission to use his works in the clip, as did the channels NBC, CBS and Paramount Pictures for other projects. The artist emphasizes that his graffiti have been created legally — with the permission of the owner.

the Fashion street style has meant that companies are increasingly using works street-арта for advertising and promotion of its products. And street artists got tired — increasingly, they prefer to fight for the observance of their copyrights in court. Over the past two years had a couple high profile cases associated with world-renowned companies American Eagle and Moschino, on the one hand, and street artists — on the other.

Fashion brand American Eagle used the figure of the artist Ahol Sniffs Glue "Lazy eye" on the building in Miami for the international advertising campaign for its clothing. First, surveyed the models on the background of this graffiti later graffiti in a different color and with the symbol — American eagle — became the Wallpaper for the walls in stores American Eagle.

the company's Designers Moschino used Detroit graffiti artist Joseph Tierney (Joseph Tierney), known under the name Rime, like to print a few models of clothes, and even put the picture in his signature graffiti style, though the drawing itself — is their handiwork. Moreover, the dress and the dress with that print came to the ball at the Metropolitan Museum singer Katy Perry and fashion designer Jeremy Scott (one of the authors revised the figure of Joseph Tierney). These outfits were considered some of the worst at the ball. Thus the name of the street artist was discredited — it became associated with bad taste and commercialism..

the Material was prepared by Maria Onuchin, AI

Sources: artnet.com, artnet.com, artnet.com, artinvestment.ru

Editor's comment In recent times, the impression is that not inspiring and their greedy lawyers become a serious threat for the art-среды. Some artists think that offend their advertisers, on the contrary, the claims flooded the artists. Notice how many charges of plagiarism appears in recent times against Jeff Koons, Richard Prince, Damien Hirst, Luc Taymans, artists working in the genre of appropriation art, etc. Soon artists will have to furnish a Studio right next to court buildings and to meetings to go, how to work with easels. But it turns out that the artists finger in your mouth not Luggage: they, too, are willing to use any chance to sue the advertisers with, and now with singers. Looks like you really need that-то to solve with the concept of "original idea" and to defend the concept of "borrowing" in the context of art. The former interpretation is clearly outdated. On the other hand, these courts and scandals raise important for all participants of the process PR-волну. In fact, how else would we know about Jamie HEPA?

In Russia loud processes to protect their artists copyrights are rather rare. From relatively recent can recall is that the successful experience of the artist Kozhina Seeds, who won a court case for unlawful use of reproductions of his paintings. As to the claim for an object in the open air?.. For example, recently refurbished Perm object "Happiness not far off" Boris Matrosova do not just fall into the frame of the series ("Real boys") and movies ("the Geographer globe propyl"). And nothing — is normal.

Vladimir Bogdanov, AI