An interesting observation made Journalists New York Times: worlds of young IT-elite and elite art market virtually no overlap. And it is, in their view, not only in the unwillingness of the first to join the beautiful, but also in the close of the secon

in America in recent years has grown a new layer of rich people - people who have earned a fortune on information technology, representatives of companies such as Vimeo, Ask.com, Google, Betaworks, Apple and so on. Young leaders of the IT-industry can afford many things - including the purchase of multi-million dollar works of art. However, they are in no hurry to spend money on painting and sculpture. What is the reason for this phenomenon - is it still the same conflict of physicists and poets? Discuss this topic in the article .

Worlds IT-elite and elite art market, there are almost parallel and do not intersect. Draw on the auction of works of art of people from the IT sector is difficult, they are rarely seen on the shows or art fairs. Some participants in the art market believe that the lack of arts education "programmers" is not justified. Easy to obtain the necessary skills, they say. If this is our future Rockefellers, Carnegie and Frick, future American elite, why they do not support culture? - Wonders the New York art consultant Femilant Sima (Sima Familant). In that case awaits art institutions, who live at the expense of private sponsors?

Foursquare founder Dennis Crowley (Dennis Crowley) sometimes buys art, but it is much more interested in snowboarding. He would not call myself a collector, because "friends laugh at him».

But the problem there is another side. It's not just that the technical geniuses do not want to join the beautiful. They can be, and not against, but it's hard to hurt. World elite galleries and auctions them is closed and unwelcoming. Most here do not understand, we need communication. "I'm not used to being in such a commercially aggressive atmosphere" - said 28-year-old John Resig (John Rezig - author of the software technology jQuery, without which it is difficult to imagine a modern web) after visiting the Armory Show. If the world of technology there is a kind of a "culture of openness", a willingness to share what you have invented, the art world is the opposite - it is for the elite, says Resig. "Even if you have money, it does not mean that you can enter into this exclusive club," - says the founder of BuzzFeed and The Huffington Post John Peretti (Jonah Peretti).

pros difficult to learn the wisdom of the art market. This work is not necessarily sold to the highest pay. Invoicing can last for months. Pictures and prices are not always published in the public domain, which means that you need to go somewhere, and most all of it to find out. And because technicians often introverts, people are immersed in the inner experiences, the prospect of going to the gallery frightens them.

Prepared by Mary Onuchina, AI

Source: artinvestment.ru

Editor's Comment :

«Indignation" art dealers clear: near crowds of "gil" from Internet companies, and serious art activities for some reason are not interested.

In general diagnosis made by the authors, is quite convincing. "Programmers" - sophisticated clients to galleries, requiring a different approach. Judge for yourself. The criterion of success of today's Internet services - is a maximum of convenience that they provide ordinary users. In fact, many of the "programmers" to get rich is to have invented the "chip" that solves some problem in two clicks. There is a big contest: who will figure out how to reach the goal with a minimum of gestures. People are enthusiastically working on solutions for all - for a world where no Hellene nor Jew. AND IT-elite - champions for such decisions.

Now imagine that these people see the gallery facing the world? Intellectual arrogance, awkward service, there are no prices for the practical steps required mass movement in space, all built on personal communications and requires a personal communication. That is absolutely hostile environment for an introvert. This is all true, in a decaying America. Do not think that we have.

But there is another point. Many of the "Internet users", which sulk local dealers, even elementary too young. What do you expect from collecting millionaires who 25-35 years? Besides "feysbukovtsu" Mark Zuckerberg - 28 years. If these people want to buy the picture, then buy Instagram.

Well, it so far. Too sharp a new generation of rich people. Give time and they zamatereyut, learn to get pleasure from the self, the sphere of vital interests expand, and do they not get from art. However, to begin with, they will rebuild the market under art itself: Dealers will replace the "button". And this is what they do best in the world.

Vladimir Bogdanov, AI