Campbell's Soup Company has released a series of labels based on Warhol
One version of the new design can of tomato soup, Campbell's based on the work of Andy Warhol
Source: bostonglobe.com
Campbell's Soup Company has decided to recall the well-forgotten old and has released a series of labels on the famous series of Andy Warhol. These managers hope to boost sales, have declined in recent years, and at the same time celebrate the 50th anniversary of a series of Warhol with red and white can of tomato soup, which became one of the main symbols of pop art.
When Warhol in 1962, was first depicted in a painting of your favorite jar of tomato soup, a manufacturer of this soup was thinking to sue him in court for copyright infringement. Campbell's archivist Jonathan Thorne (Jonathon Thorn) believes that this kind of talk in the manual went. But still it was decided to wait for some time and study the public reaction to this creative gesture. When struck by Warhol fame, here and Campbell's company joined the nurturing of a new idol. Marketer William McFarland (William MacFarland), for example, in a letter of 1964, expressed his admiration for the work of Warhol and offered him free a couple of boxes of tomato soup, if he loves it so. In the same year ordered Warhol painting of banks as a gift to the outgoing Chairman of the Board. Order, he performed for 2000 dollars. Further contacts between Warhol and Campbell's stopped until 1985, when the artist offered to design a new line of soluble label soups. To date, the company Campbell's signed a license agreement with the Fund Warhol, allowing it to sell clothing, magnets, and other items from the Warhol images.
Since early September, the banks with new designer labels will be on Sale in supermarkets Target. For 75 cents you can buy a jar of this original Warhol quote that everyone is entitled to their 15 minutes of fame. Campbell's not the first time exploits this idea: the company has already produced a limited series based on the cans of pop artovskih works of Warhol in 2004 and 2006.
Prepared Maria Onuchina, AI
Sources : huffingtonpost.com , galleristny.com , artinvestment.ru
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