In the third part of the article Art + Auction their views on the situation of the art market were expressed by gallery owner Lucy Mitchell-Innes, a lawyer Nancy Murphy, director of Sotheby's Middle East Roxane Zand and founder of the online resource

This is the third of four parts of the article in the magazine Art Auction (see also first and second parts), in which leading experts in the art market share their opinions on the situation of the industry. At this time, were interviewed gallery owner Lucy Mitchell-Innes (Lucy Mitchell-Innes), a lawyer Nancy Murphy (Nancy Murphy), director of the Middle East department of Sotheby's Roxane Zand (Roxane Zand) and founder of online resource Paddle8 Aditya Dzhulka (Aditya Julka).

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Lucy Mitchell-Innes: The main strength

primary market is strong, he was, in fact, have never experienced the difficulties that have passed through the other segments of the art market. It is widely and deeper than ever, and is based on a broader customer base.

That is why art fairs have an excellent attendance. For collectors, with which can be considered as individuals and groups persons such as trustees of the museum boards, fairs have become a convenient way to learn about everything up to date. But the dealer is very important to choose the correct fair. That will suit you and your gallery, gallery owner, will not necessarily across the street, all the different degree of involvement and amount of liabilities. Fair can be very expensive; fair [with too large number of them], of course, may interfere with the work of gallery network. They duplicate the work of art galleries, while the gallery will not disappear, and artists continue to appreciate the importance of gallery exhibitions. system of art fairs can help Some galleries in part to reduce operating activities: Some dealers may be relatively small gallery in their hometown, but wide representation on the art fairs.

With so much international presence should work closely with other dealers selling of your artists. need for such a union is essential to understand and learn from it profit. gallery owner has to work on projects and exhibitions worldwide. Galleries have to exchange ideas, to work together, not alone to build a reputation as an artist.

In my personal feeling, the error of many gallery owners is that they are trying to grasp the immensity - grasping at all the markets in a row. And while it may seem that you are not walking through the gallery, and the supermarket. Each gallerist primarily sells a certain taste, aesthetics and the idea - whether it be on the primary or the secondary market. I believe that for every modest, but the dealer sensible, well-versed in their field, there is a place in the market. must choose its direction and adhere to meaningful that what you believe, even if everyone else is doing something else. need to believe in what you do.

- Lucy Mitchell-Innes, gallery director Mitchell- Innes & Nash in New York,
which she opened with her husband, David Nash in in 1996. Before becoming
gallerists, more than ten years working in the Sotheby ' s, including the post World
Director of Contemporary Art

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Nancy Murphy shaky ground

In the second half of 2011 we finally waited for some cool red-hot sectors of the Chinese art market, but "cool" - a relative term for the auction houses, that boast annual billings of over $ 500 million. However, whether this involves cooling a fundamental correction? I'm not sure.

perception of the Chinese art market both in the Middle Kingdom, and abroad so far is based on the results of the auction, these high-sounding records can not see the lack of development in other areas of the industry . To engage in the art business in China is still more difficult than it would be: you are faced with government regulation and the inexperience of local players, as well as deeper and more serious problems throughout the system. Because they break down international trade and longer co-operation projects, you can not carry non-profit event to promote art and culture. In China last year, like mushrooms after rain, there were artistic unregulated "exchanges." They represent not the most healthy elements of the market, which can lead to big problems, and possibly multiple failures in the future.

China is approaching the point of a reboot. The growth of professionalism and knowledge can strengthen the shaky ground of the Middle Kingdom art market. The country urgently needs professional assistance in raising healthy mature industry, which so far was based solely on money. Proper assessment of and attention to falsification, the need for reliable information from auction houses - these are just a few of what must be achieved. Unethical and questionable practices that have penetrated into many segments of Chinese art market, are a real threat to the growth of the great art-industry, for which lack of trust and honesty are much more dangerous than, say, the electronics industry. Ideally, the slowdown in the Chinese art market in late 2011 should result in a more peaceful, but more fruitful period in which to start the formation of connective tissue supporting the professional systems.

- Nancy Murphy , more than 10 years is a partner at the law firm Jincheng
Tongda & Neal in Beijing. Author Site ChinaArtLaw. com, company founder CenterPiece in Hong Kong

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Roxane Zand : Perspectives on the Gulf

Cultural development is more rapid where the state is a direct interest in it. Once in Dubai in 2007 was fair of art - the first significant cultural event in the Gulf region - there are numerous galleries have opened. Today in Dubai more than 64 galleries. In Tehran, there are about 40. So far, the presence of dealers in the western region is limited to their participation in trade fairs, permanent galleries of the Western are relatively small. in the region appeared several new fairs - in Lebanon and North Africa, for example - and trade in them is pretty good, although not as brilliant as in the West.

interest collectors of contemporary art to the national in the Gulf countries is quite high, which encourages the creativity of local artists. Soon there will be more purchases of calligraphic works and other local art. growing interest of collectors and to world contemporary art. Qatar Museums Authority is hosting an exhibition by Takashi Murakami. Collectors Doha, Dubai and Abu Dhabi wants operate in a global perspective.

Came through the "Arab spring" freedom of political expression and led to the cultural growth. New types of products such as video installations and films depicting the stages of movement, and Qatar Museums Authority acquired some of them to preserve the memory of the current creative activity.

We need to continue developing and learning the art market of the Gulf in the same healthy scenario: we have been active here until now - We will continue to hold this auction in the future, paying particular attention to Doha.

- Roxane Zand, director of the Middle East and the Persian Gulf
Sotheby ' s. She started her career in 1978 in a group of enthusiasts,
thinking Tehran Museum of Contemporary Art, then in 1980 emigrated from Iran
. now lives in London, working editor Encyclopedia Islamica

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Aditya Dzhulka: Virtual portals

Today, the use of digital technology than ever important for those who want to enter the art market. I think the next step in using technology to develop resources to help gallery business. I see that new successful online projects to help more than compete with galleries - deal with them looking for new clients.

art world slowly comes to the use of online technologies in the field of sales and distribution, especially where it comes to the sale of primary products. However, the demographic picture of the art community is changing towards a greater number of young collectors to the international consciousness - and this means that the benefits of digital technologies come to the fore. New online resources have a great deal: they offer high resolution images, easy viewer, and as in our case, a well-established transactional system.

The strategy has paid off, particularly in the area Prints and replicable sales of products that was a wonderful start for sites that sell art online. Some of our clients at first tried to buy Paddle8 photos, they gradually switch from mass production to the rare limited edition photographs, and the younger collectors are ready to buy a single copy operation.

In 2012, a new online -resources will need to consolidate their position in the art community. We hope to develop relationships not only with many new galleries, but also with other recognized organizations from all over the world - from LACMA and the Museum of Performa to art fairs like NADA and publishers such as Phaidon. We will support their endeavors globally through unique collaborative projects.

- Aditya Dzhulka, along with Alexander Dzhilkesom established online platform for
sale of works of art Paddle8

Prepared by Mary Onuchina, AI

Sources : artinvestment.ru