international art fairs come home to collectors. In January 2011 fifty leading modern art galleries will first «VIP art fair" on the Internet.

growing number of collectors prefer to acquire works of art on the Internet. For a quarter of bets on international auctions Christie's happening in the online mode. In the first half of 2010 their number increased by 63%compared to last year's figure for the same period.

«The most important for the success of online fairs - the view of New York-based curator Todd Levin (Todd Levin), - is the trust of customers to be acquired by photographs of works of art. Visitors should be sure of the status of work.

If the «VIP art fair" will succeed, then for her to follow other online activities, and the traditional 'live' fairs to increase its presence in Internet, to withstand this competition.

used the Internet was perceived only as a platform for the sale of low-cost operations. The current fair wants to challenge the provision offered in January, customers of Jeff Koons (Jeff Koons), Richard Prince (Richard Prince), Damien Hirst (Damien Hirst) and Andreas Gursky (Andreas Gurksy).

Within two years, dealers James and Jane Kohan (James and Jane Cohan) and entrepreneurs on the Internet and Alessandra Almgren Jonas (Jonas and Alessandra Almgren) is developing a project online fairs. From 22 to 30 January 2011 anyone will be able to review and purchase works from 50 leading modern art galleries, including Gagosian, White Cube, David Zwirner, Hauser & Wirth and Sadie Coles.

VIP -tickets worth 100 dollars in the first two days and $ 20 in future will enable potential buyers to establish contact with the interactive gallery of interest to them via e-mail, Skype or telephone. Online fair, all pictures can be increased, consider in detail the sculpture from different angles, watch the video.

Art dealers online fair attracted by the possibility of obtaining new clients from the growing economies, particularly in Asia: today, auctions and art fairs, held in the West, visited relatively few buyers from China.

advantageous to be fair and gallery owners who annually spend hundreds of thousands of dollars on transportation items, accommodation, equipment, pavilions etc. On average they will spend to participate in an online event five times less than usual (virtual "pavilion" for the galleries will cost from 5 to 20 thousand dollars).

Rather all, better than initially sold will only work from famous authors. According to dealers, should be at least a year before any Korean or Indonesian Collector will be able to spend millions of dollars in artwork, seen only on the Internet. However, people are apt for purchases through the site to make decisions faster than in "live" exhibitions, where the potential purchase can be a long look closely.

Material prepared Maria Onuchina, AI

Sources: bloomberg.com , artinvestment.ru