Saatchi will open his «Star Factory»
ARTinvestment.RU   30 января 2009

Creation winner will be exhibited at the State Hermitage Museum

The Godfather Brit art, mediamagnat Charles Saatchi (Charles Saatchi) for several years, dreams of finding a new Demiena Hurst (Damien Hirst). In 2006, he opened an online gallery, «put» in which anyone can, a year later he began to hold competitions on your site. But, apparently, demieny Hurst in nature occur very rarely. Saatchi has recently announced that in his search for a new fabric sokrushitelya he was ready to go to the most decisive measures. In particular, hold a real «Factory of stars». For the artists, of course.

A new reality show as Saatchi's Best of British TV starts on BBC2 this autumn. It is open to all artists from the UK who are over 18 years. From 2 February to 29 March, they can keep photos of their works on the site submityourart.com . The jury, which will be composed of distinguished art experts, will select approximately 50 works that Saatchi will look at the special exhibition. Then the collector and determines who is allowed to show themselves and their work on television. In order to participate in reality shows, it will select the six authors. More than three months they will be trained in front of the television audience in the «School of the Arts», where they will share wisdom, many famous artists. At the end of reality shows Saatchi will choose the winner, who will have the opportunity to show their works at an exhibition in the State Hermitage. Saatchi has long been looking at the great St. Petersburg museum: in 2007 it became known that he wants to exhibit works from its collections on a regular basis.

Artists wishing to participate in the TV show, may submit to the jury are all works - paintings, sculptures, objects, installations, performances ... You can even send photos to the site of conventional plastic cups or even some of the minor, the main - provide the case interesting concept that «hook» mastitis experts.

Reality TV becomes a rare opportunity to see the very Saatchi. We know that mediamagnat not very fond of pictures and could not bear to give interviews. Therefore, many say he is in his transfer will not happen. Instead, he will talk about the art of the guests - well-known in the art-world personalities. According to producer Peter Dale (Peter Dale), one of the main purposes of television - to acquaint visitors with the «kitchen» Contemporary Art, to see how it is created, and to better understand it. According to the creators of Best of British, many people no longer curse of modern artists, if they explain why they are doing so, and not otherwise. That is a reality show there is a public education purpose. It can be said that Saatchi for this project is a pure charity - opening the world «new Hurst», he would not make it work. Collector promised that it would be «promote» art of winning television shows in particular make it work in their gallery, but to buy them, he is not going to. However, it is possible that Saatchi will buy the works of other participants and create a television market for new products «Young British Artists».

Saatchi was born in 1943 in Baghdad and at the age of four moved with his family in London. In 1970, he and his brother Maurice (Maurice Saatchi) founded the advertising agency Saatchi & Saatchi. The largest project the agency has become the election campaign the Conservative Party: the brothers invented the famous slogan of «Labour isn't working» - «The work does not work» (the name of the party opposing the Conservatives, Labor, derived from labour - «work»). Largely thanks to the good advertising the party won the elections of 1979 and its leader, Margaret Thatcher (Margaret Thatcher) became Prime Minister, which Saatchi still can not forgive the British «left». In the mid 1980's the company Saatchi & Saatchi has been the largest advertising agency in the world. But in 1995, the Board of the company occurred «revolution», in view of what the brothers were forced to leave. Soon they founded a new agency, which is called the M & C Saatchi.

In 1985, Charles Saatchi opened his first gallery, which exhibited the work of American authors, mostly minimalist. At the end of the decade, he became interested in art «Young British Artists», and began to buy their product. And in 1997, the tycoon had organized scandalous exhibition Sensation, which exhibited works by Hirst, Tracey Emin (Tracey Emin) and his protégé. First, the work exhibited at the London Royal Academy, then went to Berlin (where the exhibition has proved so popular that it had to be extended), and then in New York. The then Mayor of «the Big apple» Rudy Giuliani (Rudy Giuliani) has called the work of British artists «sickening stuff» and threatened the Brooklyn Museum, which hosted an exhibition space and the deprivation of state subsidies. Fortunately, this did not happen: the court decided that the museum has the right to life, even if there are exhibitions such as Sensation.

In 2005, Saatchi lost its galleries - all the fault of the conflict with the owners of the premises. Some time in the virtual gallery, there was a format that has not acquired tycoon new home for his collection of . The first project Saatchi's new building has become a an exhibition of contemporary Chinese artists , which, like the Sensation, have a great success.

Material prepared Yulia Maksimova

Sources: artobserved.com , artdaily.com , artinvestment.ru