The world-famous brand name Faberge is scheduled to return to the market of luxury jewelry.

Faberge brand was purchased in 2007 from Unilever Group UK investment fund Pallinghurst (the sum of the transaction is evaluated by specialists in the 30-40 million dollars). Head of Fund Brian Gilbertson has already enlisted the financial support of this idea from a South African bank Investec. So that soon everything will return to their own community: the logo has already ceased to decorate Faberge toilet water, and other cosmetic products Unilever, and the mark again soon would be associated with precious stones, enamel jewelry, and Easter eggs. In general, the plans - put the pieces of Faberge in a number of products Cartier, Gucci and Bvlgari, more precisely, the position is even higher than the listed brands. Last year was the assumption that, in addition to jewelry brand will be revived in the production of expensive ties, clocks, frames and sunglasses. But now hear the view that in the foreseeable future, nothing will be, but on the contrary, all remain as in the great-grandfather: ashtrays, boxes, eggs and all that.

more legitimacy to the project aims to participate in it pravnuchek Peter Carl Faberge (son of the founder of the dynasty jeweler Gustav Faberge), Tatiana and Sarah, who willingly share the joy of the revival of the case by Faberge.

The situation with the participation in the project of revival of its largest Faberge jewelry connoisseur Viktor Vekselberg remains unclear. By surprising coincidence Gilbertson previously worked under the guidance of Sual Vekselberg. Participation as a former patron of this enterprise Gilbertson does not confirm, but «will be glad to welcome him as co-investors». However, such a «fog» it is not surprising, more precisely, even accustomed. So far, for example, is not known for how many Vekselberg in 2004 bought a collection of Easter eggs Malcolm Forbes. There have been suggestions that the amount of the transaction was approximately $ 100 million, but no «official» it has not been confirmed. So Vekselberg for participation in the revival of the brand, too, can not know - for this, and there are numerous funds.

History «Faberge» as a jewelry brand, the exclusive supplier of work for the royal court, was interrupted in 1917. In 1951, the right to produce products under the brand name of Faberge acquired the American company of Sam Rubin, to produce a legal pressure and paid the heirs of Carl Faberge only 25 thousand dollars. Then there was a series of resales, the brand has changed owners and was used in perfumes and cosmetics business. In 1989, the Anglo-Dutch company Unilever bought cosmetics company Faberge plc and has continued its cosmetic history to the end of 2007, has not sold the brand fund Pallinghurst.

Vladimir Bogdanov

Sources: business.timesonline.co.uk / , www.pallinghurst.com , www.faberge.com , http://uk.reuters.com , www.ng.ru , artinvestment.ru