XXXII Russian Antique Salon, Spring 2012. Chapter Summary
"Good thing, adequate price - guaranteed sale"
So otshumela, died down once Antique Shop, it's time to sum up, tamp grandmother and make predictions.
Oddly enough, this time it is more than appropriate: and the outcome is, and has sales (and hence the "grandmother") and optimistic forecasts at this time it is possible to build.
Past Autumn Salon (like several before him ) for most participants was unsuccessful, although hopes were high on him. It is therefore particularly interesting to see who decides to participate in the spring. And, indeed, at this time is not counted salon next regular participants, who seemed to have acted wisely: what good is involved, if sales and new customers there? And this time, and even elections, and then the rebellion, and then immediately holidays, and everyone is still fresh memory of the influence of the Holy Week in the Salon XXX a year ago. In general, the sentiment had been before the funeral, if not, then certainly not optimistic. And the first day, VIP-welcome, and - boom: there are sales! And it is not his old friend and new guests - a miracle!
Let me remind the fall line from the review of the Salon: «VIP-reception on the eve of pessimism is only exacerbated: VIPs were few and were not at all interested in what and how much is hanging on the walls. " This time the guests on the opening day was also an objective is not much, and VIP guests, too little, and left an impression at all that the people were many, and the price asked, and did not come to take a look and buy. Here's something about the activity of visitors in the first place participants said.
So, the first day (or rather, night) was good, and more - more. The first three days were "indecent" good: a lot of visitors, questions about the prices, the desire to buy. Shine in the eyes of the visitors lit the participants at last lived!
2 and 3 March in discussions with gallery owners discussed, in fact, only one question: "What is happening? Tomorrow elections, half the country is written in the observers, and the rest are preparing posters for and against, and now - a celebration of life! "I've heard different versions, including the exotic - say, the officials were obliged to sit on the ground, no one left, they have nothing to do, and that's roam about the cabin, you see, and buy anything. That is, they say, the art business and revived.
Maybe so, maybe we have finally started to live, regardless of political battles: they have their own lives, we have - their own. This version says that the activation of the art business did not begin on March 1, with the opening of the Salon, and on the twentieth of January and continued throughout February, and Salon just brighter highlighted this fact.
The interest manifested in the work of buyers in all price segments. Gallery owners talked about the low-cost products - graphics and PDI within 2-5 thousand dollars, and, as always, on an expensive sector - a few hundred thousand dollars, and most importantly, on average, that is, there was a revival in the sector of 10-30 thousand dollars.
Make a portrait of a buyer failed. In some stands the old customers have come about which gallery owners are already forgotten. On the other hand, new people came, but know that how much. A couple of times I heard that their customers have come to the salon all for the first time - at first very surprised, and then like, ask the price, and bought.
If much on average, sales were 90 percent of the participants. The standard package of sales is as follows: 4-5 small and a big two. Those who did not sell (and there were some), you still say change the mood of the visitors and new contacts, so they too are pleased with this salon. If you want to characterize the salon in a few words, it is better than Mikhail Suslov, the general director of the gallery "St. Petersburg Antiques" did not say, "Good thing, adequate price - guaranteed sale».
Prices, as always, walked. Those who once said three prices are not bought and traded with them. Who is not greedy, with the trading, achieved 10-15 per cent discount and buy.
Another interesting fact: the most interesting things happened in the first 3-4 days. Then fine-tuned these contacts, and the last day, as usual, there was a wave of buyers, who asked a 50 percent yield ... Wishing I had not noticed.
What was the reason for success? Maybe the economy has gone up. Perhaps, the political situation has stabilized. Maybe the ads worked Salon for the first time in many years appeared on TV and radio. Rollers have seen, heard commercials. Whatever it was, those who are not afraid, and took part in the Salon - won. This is one voice saying all the participants with whom I spoke. We hope to continue the activity of buyers, because there comes a season and auctions, and exhibitions. Good start in the spring is. We look with optimism into the future.
Babulin Constantine, AI
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