Why are some pictures of the fabulous money?
Love, our people speculate that the sale of art akin to "air commerce." Therefore, all these unbelievable auction prices - it will certainly bubble, fraud, scam. ARTinvestment.RU try to shake this prejudice
A recent transfer nine myths about Russian art market has been deliberately omitted the tenth - the most common of them, and not solely to the market of Russian art, but to the art market in general. No, we are not talking about an ordinary song, "What good is" Black Square "." But also talk prandial. Reduced it to a categorical opponent's thesis that all these art sales - trade air and wasted money. Therefore, all these unbelievable auction prices - it will certainly bubble, fraud, and in general all smacks of clever scam. You can not argue with that hoarse. Staunch support of worldly wisdom will never accept that the picture (even though most raschudesny) man in his right mind can pay several hundred million dollars. Try to explain to someone for fun, which is important for the history of art photography can cost under $ 5 million, as an apartment building in Moscow. A Cezanne masterpiece - as 25 such houses, there is a whole city block. That's right. Nevertheless try. So, to be clear.
about "air commerce" and "waste of money" talk is boring. Here, much to compare. For some, buy buy Matisse means "air", and for others, conditional, Basque to a private party - a successful acquisition. Have to be compared with the eternal fashion. How can you explain that the work of Matisse survive the century, and the name of its owner, too, will remain in history? At least, what he will be mentioned in the lines of the published and republished provenance catalogs. But the names of the "Van Wilder" is hardly waiting for this fate.
begin with that fabulous prices - the lot of many, and not very complicated patterns. Do not pay for the canvas, paint, and the ability to "represent in the life" (it just does not matter.) Hunting for masterpieces - a search for objects that serve as the embodiment of breakthrough ideas, the apotheosis of innovation, evidence of a turning point in the history of artistic ideas. No one wants an early Mondrian or figurative expressionism early Mark Rothko . Collectors require their innovative neoplastitsizma and pulsating color abstractions. But whether one has a chance to buy at auction , the buyers would certainly not fought for the schematic, rather casually painted canvas. They would fight for a revolutionary thing, an icon of avant-garde, who determined the development of painting XX century. And this would cost carelessly written pervosimvol new religion in art more than a hundred million dollars.
skeptics who doubt the justification for the price of masterpieces, you should pay attention that they are not installed in quiet offices, but auctions in real public fight with the highest level of competition. Sometimes we are talking about tens of auction steps. That is an established price, as a rule, is objective. This is not a public procurement with psevdotenderami. This is a stable market.
Yet why outstanding pictures are so expensive? Here are a few possible reasons:
1. Investment in long-term "superaktiv» . Ordinary people, with a planning horizon of 1-3 years it is difficult to understand. But the owners of states, their trusts and "family offices" sometimes have to think in the 20-50, even 100 years from now. But there, on the horizon nothing is calculated - complete uncertainty. To maintain the role of gold? The big question is, probably not. What will happen with the oil, drinking water and generally with a map of the world? What can give grandchildren? And so solid questions. But, looking back, we can remember, Thu on humanity always took with them into the future. Knowledge and skill. The world will change greatly, but it is hardly a radical revision of the value of the descendants of Titian, Cézanne, . So many masterpieces today considered as a long term store of value, a "superaktiv" for capital investment.
2. Rarity. In November 2008, "Suprematist Composition" by Kazimir Malevich was sold at Sotheby's for 60 million U.S. and took second place in the list of the most expensive works of Russian artists. Stunning result? Not at all. If not for the financial crisis in bulk, the work could go away and 100 million. Leave aside the pathetic (obviously, Suprematism of Malevich - an invention that changed the history of world art in the XX century) and focus on the material. Malevich painting in private hands all few and far, and the work of this class can only be on the market as a result of exceptional events. So, through a complex restorative dispute. That is potentially the market may appear two things comparable level, but when it does? Maybe in 10 years, maybe in 20 or maybe a 100. As well as the only version of the "Scream" by Edvard Munch in private hands, "Portrait of Adele Bloch-Bauer II» Gustav Klimt and other unique items. Here's the answer: the buyers are willing to pay exorbitant amounts for the masterpieces of exceptional rarity.
3. The fee for the role of attractions (source of income). Masterpieces of not only getting more expensive by themselves, but can also be a source of profit. They act as landmarks, attracting tourist flows. Today, an increasing proportion of the value of cultural and tourism, to prestigious museums are queues. In the world there are new artificially created cultural tourism centers - for example, in the Middle East. What lure travelers? Buy masterpieces. For any money. I am sure that many people are willing to go to see "Card Players" by Cezanne, purchased by the royal family of Qatar approximately $ 250 million . Yes, and received an excellent public relations: such expenses themselves advertise.
4. Artificially limit the supply of masterpieces. Once it's clear why regulate the diamonds on the market, why not also do with masterpieces? In the art world, this scheme is not the most common, but still occurring. If the same gallery "Marlborough" thrown into the market all their supplies expressionist Francis Bacon, one can imagine what would happen to prices. As long as it does not, then everything is predictable increases that generally suits all.
5. Factor must - «must be». The collector, of course, can not tolerate innovative abstractions Rothko. But the Museum of Modern Art, claims to be world famous, no Rothko did not. As well as without Bacon, Freud and without, and without many of the other pillars. Without that have to live with a local or provincial status. Today we are experiencing a period of ambitious new museums in the Middle East, they've created, and then China and tighten. All of them need serious purchases. And things, as we know, not so much. So, last year, put up for auction only five paintings Rothko abstraction. Three of them have been sold for millions of dollars. Updated with one another world record. And this is repeated almost in recent years: the prices of important abstraction Rothko continued to grow.
6. Cost for innovation. If millions prices Impressionists and old masters, most internally ready to accept, then the modern picture for $ 3 million - is beyond his comprehension. But such examples are not enough. The most expensive picture to date - a "Rhine II» Andreas Gursky, was sold in 2011 at Christie's for $ 4.3 million. Prior to this auction record for the photo was $ 3 million. It shared a picture of "99 cents" of the same Gursky and "Cowboy" Richard Prince. But why? Probably pretty much it is a prize for innovation. Richard Prince is considered the inventor and ideologue Appropritation Art - «Art Drawing." Thus, the picture for $ 3 million to get when Prince re-shooting someone else's photo journal of the cowboy in the advertising of cigarettes "Marlboro". This has not happened. Sometimes using other people's photos lead to trouble , but as they say in Russia: "Chutzpah - the second happiness" . Bold artistic gesture was recognized artists and collectors, and the price of the work of artists and innovators already habitually hit the million mark.
7. Competition ambitions. In 2010 there were an estimated almost 11 million millionaires. That is, those with millions are not the last - without cars, real estate, property. 11 million people - more than the entire population of Greece, compared with the population of Moscow. Even if the method takes into account only the legal status, the figure is impressive. Mistake to assume that at least one fifth of them are interested in art. Do you think that left nothing to fight on accident auction market? On where in the year, only five exhibited abstractions Rothko?
list of reasons why a picture of millions of dollars in pay, of course, is not limited to these families. There is pent-up demand spring (Russia, China, etc.), when the collectors in the new political environment like the chain broken. There are obviously fictitious transactions, promotion, price manipulation, but it is more at the level of nuance and the overall picture is unlikely to distort. Basically, everything is explained simply: too much money hunting for a small number of unique product that can survive the century without losing its value. And to win in this competition have, offering insane rate.
Vladimir Bogdanov, AI
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