- Нас покидают...
- Guide to photo reports from exhibitions
- Икона “Господь Вседержитель”, серебро, эмаль.
- Икона “Господь Вседержитель” , оклад,эмаль.
- ASSESSMENT ON Internet (Information database for 5000 artists)
- Still Life Flowers Eugene Lang
- Автопортрет художника. 1930-е.г. Атрибуция.
- Положение во гроб Иисуса Христа оценка
- Bronze. E.Lancere.
- collages on the theme of the war in Ukraine
Literature: Jean-Noel Kapferer, Vincent Bastien. The Luxury Strategy
ARTinvestment.RU 10 июля 2020
The publication, according to the methodology which built their career KAWS and Kanye West
the luxury Strategy: breaking the rules of marketing in the creation of luxury brands
Authors: Jean-Ноэль of Kapferer, Vincent bastien
Year: 2012
Volume: 408 pages
Publisher: KoganPage, UK
ISBN: 9780749464912
"Two ways to fail in creating an upscale brand — not to listen to their customers and listen to them too much" — told the readers of the book The Luxury Strategy the authors in 2012. Readers in the mass was in confusion: at the turn of 2010-х actively developing forums, the blogosphere and social networks, and book market fueled their growth recommendations to obediently respond to the dissatisfaction of each customer and to join him in stage and public correspondence. Nevertheless, it is the tenets outlined in The Luxury Strategy, developed a number of brands that are now showing tremendous level of sales and hold based on army of followers. Brands, which refused helpful the marketing of the XX century, instead of creating a product for which the client stretches himself wishing it fit. "I don't want — do not" — that's their motto, bringing millions. Because seeing this attitude, the client starts to want.
Why do we remember about the book of 2012 right now? In-первых, because the tenets of its authors can be found in the strategies of today's artists — same Banksy, Koons or KAWS. Most successful contemporary artists, in principle, is to "brand yourself". In-вторых, during a pandemic, art-рынок closely intertwined with the market of luxury goods — today they are not only sold in one combined auction, but sold among collectors. In-третьих, a new generation of buyers, which will determine the trends in art-рынке in the following decade, — Generation Z — increasingly comes to the world of art through the collector's design, the flesh of the product quality. To follow first, understand second and miss the third, you should know what they're basing strategy of the modern brands.
For the generation of 40-летних art buyers the question "where bought?" (Sotheby's, Art Basel, Gagosian) in recent years, increasingly prevailed over the question "what did you buy?" (Basquiat, Richter, Giacometti). 20-летнее generation is buying more multi-dimensional and in relation to the objects of his attention and passion set much broader range of issues than the collectors of the older generation: how difficult (and hence prestigious) was to get ahead of other people willing to get the subject as fast as I can at the event to sell, what social benefits I hold, what values are professed Creator of the subject, how many people in the world own the same things I am and how to contact them for mutual benefit? Collector classic interpretation — high love for the subject and a deep knowledge about it — representative of the young generation art-покупателей not be. His love is utilitarian, and knowledge is very practical. However, this approach is more honest than buying art, focusing only on the seller.
Jean-Ноэль of Kapferer and Vincent bastien, authors of the book The Luxury Strategy, also have direct relevance to the world of art. Kapferer beingmarketer and business-тренером, held a lecture for the group PPR collector françois Pinault, and bastien were headed divisions at Louis Vuitton (collector Bernard Arnault) and Yves Saint Laurent (again-таки françois Pinault). Looking at the rules for creating brands that they offer in your publication, I understand that you see them on the contemporary art-рынке very often: for example, covenants "to sell — do not sell" or "Let the virtual value of an object exceeds its real value" is followed by the most successful art-дилеры. The chapters on the positioning of luxury goods on the Internet, as if copied from our time. And the secret in General is simple: 408 pages market players finally-то read to the end.
Finally, — is another phrase from the book, which is a falls on the world of art and can serve as our recommendation that artists and gallery owners: "If-то not sold — do not make sales! Break the subject into parts and give the value of each of them".
https://artinvestment.ru/en/invest/events/20200710_literature_20.html
https://artinvestment.ru/invest/events/20200710_literature_20.html
When quoting reference to the https://artinvestment.ru without fail
Attention! All materials of the site and database of auction results ARTinvestment.RU, including illustrated reference information about the works sold at auctions, are intended for use exclusively for informational, scientific, educational and cultural purposes in accordance with Art. 1274 of the Civil Code. Use for commercial purposes or in violation of the rules established by the Civil Code of the Russian Federation is not allowed. ARTinvestment.RU is not responsible for the content of materials submitted by third parties. In case of violation of the rights of third parties, the site administration reserves the right to remove them from the site and from the database on the basis of an application from an authorized body.
- 16.08.2022 Расследование ФБР подрывает репутацию Художественного музея Орландо Отменены три выставки, из собрания отозваны отдельные работы
- 14.08.2020 Face mask for $1.5 million In this sum cost the unnamed "billionaire from Shanghai" ordering a mask of gold and diamonds from the jewelry company Yvel
- 14.08.2020 A special contract for buyers of art of authors of African descent For fight against speculators, Christie's has developed a list of conditions of purchase
- 13.08.2020 Cultural institution in the U.S. last year spent $7.9 billion This year a repeat result is not obtained – loss of art-индустрии the United States already amounted to $150 billion And this is not the final figure
- 13.08.2020 Biography Yayoi Kusama will be released as a graphic novel With the history of one of the most successful contemporary artists in the form of a comic book will be available from 15 September 2020
- 03.08.2018 Торги «Антиквариума» 28 июля. Краткие итоги Наторговали на 3,6 миллиона рублей — 131 % от эстимейта. Одним из топ-лотов стала работа Владимира Немухина, проданная за 240 тысяч
- 25.07.2018 Очередной аукцион #всёпорублю в «Литфонде» принес почти 4,5 млн.руб. Топ-лотом стала икона «Богоматерь Владимирская» — 600 тыс. руб.
- 24.07.2018 «Русская Эмаль» торжественно закрывает сезон и уходит в отпуск На завершающих торгах 14 июля «Русская эмаль» порадовала участников Кандинским, целой коллекцией нэцкэ и произведениями Пыжовой
- 16.07.2018 Краткие итоги сороковых живописных торгов «Кабинета» Аукционный дом «Кабинет» проводит последние торги сезона и уходит в отпуск до осени, вслед за своими игроками
- 03.07.2018 Коротко о главном: итоги аукциона 28 июня в «Литфонде» Рейтинг возглавляют классики русской литературы, а сказочники продолжают удивлять
- 12.08.2020 Literature: Piroska Dossey. Sold! The book is about the phenomenon of pricing, the original title of which was ahead of its time in a decade
- 07.08.2020 Movies: "the Cool school" The emergence of abstract expressionism on the West coast of the United States the voice of the Big Lebowski
- 06.08.2020 Cross-trades in the summer of 2020. ArtTactic Report Analysis of auction sales of a new format with the participation of the old masters
- 04.08.2020 Opened 27-й auction "twenty-first century. Contemporary Russian art" The catalogue contains artworks of Seeds Agroskin, Alexei Vaulin, Dima Goryachkin, Dasha Delone, Anna Laurel, Denis Mikhailov, Andrei Munz, Arman Sirunian, Kathy-Анны Taguchi and Tatiana Yang
- 31.07.2020 10 most unusual ArtTech-стартапов 2020. Part 1 AI talks about young companies whose ideas have become especially popular with the onset of the quarantine
- 07.03.2023 Неизвестный известный Серж Иванов (1893–1983) История происхождения ранних картин С.П.Иванова
- 17.06.2022 Выставка Люси Вороновой в галерее Atelier CHOUTKO На выставке будут представлены живописные произведения Вороновой разных лет и состоится премьера ковра ручной работы, созданного художницей совместно с Atelier CHOUTKO
- 14.03.2022 Эрмитаж потребовал досрочно вернуть работы, участвующие в итальянских выставках В Россию в ближайшее время вернутся около 25 картин
- 30.07.2020 In Saint-Петербурге opened the exhibition "Artists and collectors — to the Russian Museum. Gifts. 1898-2019. Favorites" The exhibition, held simultaneously on all the main belt, has collected more than 1,500 items donated to the Museum since the founding of the
- 27.07.2020 Fedor Rokotov exhibition opens at Historical Museum of Moscow A collection of works of the famous Russian portrait painter XVIII veka will showcase on 29 July 2020
Top 34
- 1. Alberto Giacometti$141,7 million
- 2. Damien Hirst$100 million
- 3. Constantin Brâncuși$71 million
- 4. Amedeo Modigliani$70,7 million
- 5. Jeff Koons$58,4 million
- 6. Unknown artist$57.2 million
- 7. Henri Matisse$48,8 million
- 8. Paul Gauguin$30,96 million
- 9. Henry Moore$30,1 million
- 10. Willem de Kooning$29,28 million
- 11. Pablo Picasso$29,2 million
- 12. Unknown artist$28,6 million
- 13. Louise Bourgeois$28.16 million
- 14. Adrian de Vries$27,9 million
- 15. Alexander Calder$25,9 million
- 16. Unknown artist$23,826 million
- 17. David Smith$23,816 million
- 18. Yves Klein$22 million
- 19. Auguste Rodin$20,41 million
- 20. Unknown artist$19,1 million
- 21. Edgar Degas$18,82 million
- 22. Maurizio Cattelan$17,19 million
- 23. Unknown artist$16,88 million
- 24. Takashi Murakami$15,16 million
- 25. Donald Judd$14,16 million
- 26. Unknown artist$11,64 million
- 27. Antonio Canova$11,5 million
- 28. Bruce Nauman$9,9 million
- 29. Aristide Maillol$8,32 million
- 30. Unknown artist$8,146 million
- 31. Cy Twombly$7,7 million
- 32. Julio Gonzalez$7,45 million
- 33. Marino Marini$7,15 million
- 34. Urs Fischer$6,8 million
- Нас покидают...
- Guide to photo reports from exhibitions
- Икона “Господь Вседержитель”, серебро, эмаль.
- Икона “Господь Вседержитель” , оклад,эмаль.
- ASSESSMENT ON Internet (Information database for 5000 artists)
- Still Life Flowers Eugene Lang
- Автопортрет художника. 1930-е.г. Атрибуция.
- Положение во гроб Иисуса Христа оценка
- Bronze. E.Lancere.
- collages on the theme of the war in Ukraine