Айвазовский И.К.
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Literature: Gigi Rosenberg. The Artist's Guide to Grant Writing
ARTinvestment.RU   03 июля 2020

Book for artists, the most often disappearing from the shelf chef-редактора ARTinvestment.RU

How to obtain a grant. A guide for artists and other creative professions

Author: Gigi Rosenberg
Year: 2010
Volume: 224 pages
Publisher: Watson-Guptill, USA
ISBN: 9780823000708

Today, when management of the career of the artist switches to remotely-цифровой control mode, in the first place, along with residences, beyond grant support. Thanks to the grants, the artist can simultaneously receive and financial impetus to the creation of new series (including inspiration, something to hide), and the subsequent exposure of their work, which is often the final result of the grant. Typically, grant programs are provided by private foreign funds (listed in their donations, philanthropists overseas tax evasion). However, our artist funding sources interest should not —, it should focus on the correct search for suitable opportunities on completing the necessary documents and compliance with the terms of the grant agreement. All of this in accessible language set out in the book, Gigi Rosenberg, "How to get a grant. A guide for artists and other creative professions".

the author of the book — American business-тренер and consultant on personal growth of companies such as Microsoft and Intel, are also regularly gives lectures on the promotion of artists in the art schools of the United States. Unlike other authors of similar books, Gigi — marketer, versed in the culture and principles of building personal brands, not the gallery with the confidence of a marketer. Her advice less inside, but more logic — namely, the second aspect draws the attention of most Western donors. The Artist's Guide to Grant Writing came out back in 2010, but let the reader is not confused: the principles of fundraising do not change artists in the United States the last fifty years. And find appeared in recent years, the funds and enter the key phrase defining the policy of the art 2020-х, the author is quite capable.

Today, the grant programs for artists provide more than 3 thousand institutions around the world, about a third of them work with international projects, the rest have limitations: citizenship, gender, art direction, etc. every year to their number are added dozens of new donors, and the amounts usually vary from a few thousand to hundreds of thousands of dollars to build the project.

the Book helps to understand how you need to look for "your" grant, how to adapt to the conditions of the grants and what to avoid. In particular, the artist (as well as a representative of another related creative professions) knows, which usually consist of grant applications, who better to ask for recommendation letters and how to interpret the required fee, which can set some funds. Invisible mind with trivia —, personal contact, active verbs in the text, using the terminology of grants, strict adherence to the proposed form, no frills, etc. — can greatly increase the chances of submitting that his application is approved. About the importance of books for the development of the artist, in particular, is the fact thatthe author of these lines at different times lost all three copies. God grant that with benefit!

P. S. by the time you read this material, according to statistics, international artists, sent about 50 applications for grants. If you were one of them — know that they are ahead of you. Do not skip ahead of the others!



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