A guide for artists to develop their careers using the Internet

How to sell art online: a successful creative career by their own rules

Author: Cory Huff
year: 2016
192 page
Publisher: HarperDesign, USA
ISBN: 9780062414960

Release of this edition than-то recalled the fate of Zemfira's song "Webgirl" ("Girl living in the Network") 2002: age of the girls moved EN masse to the Network, has not yet begun, and the mass seemed to the listener that the song is hopelessly late. Exactly the same happened with the publication of "How to sell your art online" in 2016: ten years have passed since the opening of Saatchi Online (2006), the artists had to learn the Internet far and wide, to identify the main sites, to acquire their own sites and to meet the Network not only "their" stationary galleries and collectors. As the years have unfolded, the Internet, all of us had yet to open. More precisely, re-открыть.

In particular, we did not know that the platform with fuzzy images, square format, of Instagram, will find glamorous status, expand the format and will grow with active sales channel art among all social networks. Meanwhile, we did art sites in the image and likeness of Tumblr and believed in the healing power of Pinterest. We laid out on the job sites, but did not show the Studio; we shy online-магазинов with Souvenirs, tied to status websites of artist; we sincerely thought that the main site — is just a platform for transition in a social network, and even there... We were not looking in the direction of museums, long-term augmented reality, and certainly not imagined the pandemic, which has planted people at home and at the same time will draw on us the attention of collectors. In short, most of us were to date not ready.

most Likely, did not account for global quarantine and Cory Huff — is a specialist in digital communications, who previously worked on the creation of marketing strategies for MTV, Universal Music and the brand Dr. Pepper. Later he created the website for the promotion of artists-The Abundant Artist (eng. abundant @abundant mdas proposals), marketing element promotion which became his book How to Sell Your Art Online. Plus — and online-ресурсу and the book — that the author originally had no relation to the art market and looked at the artist through the eyes of the marketer's (potential buyer) and business-тренера (gallery). Minus put his bold statement that the artist for promotion do not need galleries, it requires only a set online-инструментов and diligence. But if the zeal of the latter will result in high-quality digital portfolio and competent self-promotion without reset of speed, he will deserve the attention of galleries. And then — to decide to the artist.

In the book, unlike other publications on the career development of the artist, used terms such as "monomer", "Nisha", "sales channels" and "the effectiveness of audience engagement". Working in the style of Tony Robbins, the author immediately declares: "a Good artist — successful artist", setting the tone for the narrative and creating a trusting relationship with the reader (good always more willing to believe). However, considered and necessary basis: portfolio, Studio,working day and format of the works from the point of view of logistics. An amendment for a five-year backlog of books from modern technologies, the artist at the end will be able to make himself quickly enough to follow the news and compare notes with the international community of artists. And the-продвижения — a clear vision of the audience for his art and creating a base to get started — Cory Huff laid.

it is Symbolic that How to Sell Your Art Online since the release was is available for online-покупки in PDF format. It continues to be available today, when most international shipments are frozen, and international galleries and collectors are beginning to look to virtual local markets, physically sitting in quarantine. What is not a reason to buy and read?

Denys Belkevych, AI