Fundamental book for understanding the international nature of the art market

the cookbook collector: a guide to managing and maintaining art-коллекций

author: Mary Roselle
year: 2014 (oriignal) / 2019 (translated from English)
278 pages
publisher: LundHumphries, UK / al'pina pablisher, Russia
ISBN: 9785961458152

Inexperienced buyer of art of the last decade strongly glued labels. During the "new money" he was a patron of the arts, with the acquisition of financial education, it was called "art-инвестором", and the last time he was "complicit in the formation of Russian art in the international arena". Whatever you call it, but over the years many status definitions are not made from random buyers — collectors, but because in the difficult period many owners trying to sell strange art assets. At the same time in world practice in the period of economic crisis for the collector, everything is just beginning.

to Represent the book we were going a little later, however, circumstances beyond our control that gripped the world, do it today. In difficult times the majority of collectors are inclined to the monetization of art: direct sale or to use as a financial tool — collateral or recourse to the derivative. However, from the point of view of long-term strategy much more correct is the alternative scenario — capitalization. And here comes to the aid of the tools, grouped by the term "collection management". For example, you can place it in one of the professional storage-фрипортов located in a free customs zone, —, it will attract the attention of international private collectors, will give the opportunity to send items to the temporary exhibitions without tax restrictions. You can arrange long term rent collection in one of the world's museums, which not only will raise its price (from 10% to 25% per year with proper management), but in some cases, bring cash as rent. Finally, in a crisis, you can organize the work of foreign students-искусствоведов with your collection (the money school), resulting in the library of the UNESCO to be a scientific work the name of the holder Assembly.

Mary Roselle, author of "Handbook of the collector", is quoted at one of the leading experts in the world: she has entrusted the management of their collection UBS Bank, a longtime partner of the Art Basel fairs. C advent Mary's collection of 30 million objects of art of one of the largest global banks have become not only collecting unique point acquisitions, but also more likely to appear in the media, which is also one of the tools for managing the collection, raising the cost. Roselle shares his experience willingly and almost hiding nothing, as befits a teacher with experience (prior to UBS, he headed the Department of art-бизнеса Institute of arts, Sotheby's in new-Йорке). In particular, the book is about the management of the collection begins with the rules of its formation, forms and channels of purchase items: author knows very well that to manage the chaos is much more complicated than the slender structure, which began with meaningful attachments. Unlikeother publications, Mary Roselle stops on the circumstances missed the importance of which for the collector may be disclosed only at the time of sale, — say, the effect of different storage modes on the status of the collection or properly executed documents — on the pre-assessment. Complete book of recommendations deaccession (so called sale in the legal documents — in particular, to justify the cost of legal services) meetings and individual items, as well as planning heritage. In General, the "cookbook collector" and must be — along with many others, but lying closer to the eyes of the owner.

In modern Museum marketing is a postulate: for visitors the exhibition should begin long before the doors of the Museum and continue to take in the head a lot after his departure. The same can be said about the art: management — is a long and not always easy, but it is interesting, a job that begins long before purchase and does not end with the sale.

Denys Belkevych, AI