Reading: Iain Robertson. Understanding International Art Markets and Management
ARTinvestment.RU   07 апреля 2020

Fundamental book for understanding the international nature of the art market

Understanding International Art Markets and Management

author: IainRobertson
year: 2005
280 pages
publisher: Routledge, UK
ISBN: 9780415339575

What we knew in 2005 about the art market? Easier to answer what we didn't know for example that in the idea of to put a shark in an aquarium with formalin is possible to pay $12 million that China is here-вот will sign the program of support of national art, and the work of contemporary artists soar in price that the example of China at the level of private initiatives, followed by Latin America and Africa. By 2005, we did not have time to get used to that in early December must fly to Miami and about Art Basel Hong Kong had not thought at all. And perhaps most importantly: while most of us called art-рынок "the art world", not thinking about the pricing and its importance to our mood and news reports.

Meanwhile, the British cultural commentator Ian Robertson in 2000 he defended his doctoral thesis on "the Emerging art markets of regions of China" and was in control of the Department of art-бизнеса Institute of art Sotheby's. In parallel, he consulted for non-profit cultural foundations of Asia and led a column about the new art-регионах in The Art Newspaper. In short, exactly such a person would write the first book about the international nature of the art market to a mass audience.

With the position in 2020 is necessary to make two important clarifications. First: fifteen years ago, the global art-рынок was seen as a community of regional markets, which only began to be entangled giant cobwebs art-ярмарок and international collectors. Second clarification: today, in connection with the pandemic coronavirus, the art market is in a negative scenario set 15 years ago, at the time enveloped within the regional markets. Therefore, the study of this book today, it is extremely important and, unfortunately, timely.

Being an academic researcher, Ian Robertson briefly, but very clearly delivers the material — with lots of tables and graphs, showing how the ecosystem in different areas of art and the way of career development of the artist in the international field. The author does not hesitate to touch and investment in art, and pricing — information and the most attractive in the early 2000-х years. Despite the bias towards Asian markets, the book provides a General understanding of the issues facing the collector when conducting international transactions. In short, under Zavoloka "international markets and management" experienced English-саксонский reader in 2005 saw a quite familiar cultural scheme of the universe, with one caveat: he now knew that this structure works everywhere and will soon become global.

Subsequently, Ian Robertson will release many more great books — and full of monographs, and edited collections of articles. The most important books of the author we back again, and while carefully studying this. In the best possible options as it could be a history textbook, which is also useful.

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