Auction Shishkin, "all from 5000." How did the experiment
ARTinvestment.RU   21 ноября 2011

On unique bid Leonid Shishkin Gallery has sold about 95 percent of the lots. Of these, almost half of the purchase price in the range of 5-15 thousand rubles

remind outline of events. November 19 held an auction-sale of works from their bins at the move from its old premises on Neglinnaya . The hotel "Ukraine" to sell his work, and not things deliverers, so decided on an unusual gallery format garage sale - everything from 5,000 rubles. The situation is unique - I do not know whether ever again similar trades. To market the auction can be viewed as an important scientific experiment - an opportunity to get competitive prices in a pure form, without any allowance for the position of deliverers, excessive provisions or a head start. Saturday was a rare opportunity to answer the question: how many people are willing to pay today for the average stuff, if feasible entry price even a student?

in the auction hall. Auction on November 19. Photo: Vladimir Bogdanov, AI

disappoint those who expected some kind of dirty tricks. Things were no worse than usual, sometimes even very good. Tricks with the prices were not. Unusual step of trading was in fair 1000 rubles. And rarely, rarely step increased, just to not bother others, inhale while bargaining. Yes, stood in the catalog estimate. But just as the figures for the overall development. If the picture was Academician estimate of 80-120 thousand, then trade will still begin with 5000. And if more than 15 000 in the audience were given, the buyer will pick up over the token money. And there were plenty of examples. Works easily flew for 10-20 percent of the claimed estimate. It is to understand the atmosphere of trading.

now in order. According to my calculations, the auction was attended by about 60 people. For a long 2.5 hours Shishkin has sold more than 95 percent of the lots. More precisely the result does not necessarily reduce: unsold lots can be counted on one hand, and those from the category of rare aesthetic exoticism, or painting the size of a postcard. Surprisingly, many lots were sold in the range of 12.5 thousand. And there was not a system for the money and selling paintings, and graphics. It is quite decent. For the price of materials and design. And even cheaper. And we should understand that even the price of 12 000 means that the card was raised 8 times and bargaining could take several minutes. But there were tactical battles, which were attended by several people in the hall and on the phones and auction was held for more than 10 steps. Thus, for example, sold Lot 13, a canvas "Gurzuf» Ryazhskaya : the price has risen from 5000 to 50 000 rubles (estimate 50-80 thousand rubles).

Almost all lots are sold not even reached its minimum estimate. From what I've noticed a lithograph D. Borovsky «Work" was sold within the estimate - for the 21 000 estimeyte 20-30 thousand. Plus before the auction was bought by a set of about 10 works, which means that they have given for the maximum estimate, and took no bargaining. But it is not considered. For the rest, buyers could save considerably. For example, for the great oil crisis hyped up Gedenidze (he was the champion in terms of growth, according to statistics ARTinvestment. RU) paid 8000 estimeyte 50-70 thousand. For the huge meter-long canvas (lot 33, estimate 150-180 thousand) paid 14,000 rubles. Nobody did not blink. The thing with the cover - "Theatre Square» - went for 60 000 estimeyte 100-150 thousand rubles.

Decorating Catalog - two large picture Romadina (he worked with Tarkovsky on the "Solaris", made sketches) - were sold for 42 000 each (lots 50 and 51), 2-3 times lower than its normal price. These pictures, I repeat, very good. Interesting and very "deynekovskuyu" Mid-size picture I. Sandyreva «Pull the net fishermen," someone bought for a successful 15 thousand rubles. Two-meter painting Konyshev , lots 27 and 28, bought for 45 and 40 000 respectively, is also two times lower the estimate. And this, among other things, things start 1993 and 1994, that is, the perestroika sentiments. Well, probably the most "egregious case" - this is when half meter canvas Kelberera «New Boat. Karelia "is a" stozharovsky "on the topic and aesthetics, with the estimate of 250-300 thousand rubles was nearly sold for 22 thousand and only realized it at the last moment to bring up to 55 thousand. And he gave Shishkin. All clear? Oh, and finish on this.

KELBERER BA New Boat. Karelia. 1984 Oil on canvas. 140 x 150 Estimate: 250-300 thousand rubles Result: 55 thousand rubles Leonid Shishkin Gallery. 19/11/2011. Lot 57

By the way, the rule of "all from 5000," yet it was once disturbed: the boy with his mother got a picture Sukhanov for 4000 rubles - was made an "exception to the younger buyer." At a minimum, in 5000 sold about 10 works. In the words of owner-auctioneer: "Although little money, but a hundred pounds in handy "(Shishkin long now lives in London).

Total, which on the basis of conclusions can be drawn. The fact that the theme of social realism firmly" podzatuhla "have not the secret. But no conclusion. Because there was never really a straight thick of Socialist Realism. The fact that people are willing to buy paintings with design and costs of services baguette shop? Here, too, who would be surprised. It seemed to me that since the first "five thousand meters," people a little woozy, people obviously were not ready for such a threshold for affordability. This is indirectly confirmed by the fact that several people were traded and won without the cards. They are in the process has already brought the sheets to register. That is, people are obviously going to look just as well in the "drive" . And how many of these "beskartochnyh" simply do not engage in bidding guessed? I think that if it were possible to repeat the same Saturday, the people would have joined more actively. But that's the beauty of the experiment, it is unique.

< p class = "mat1"> Some call it dumping. will argue, Shishkin won or lost in this situation? and if not prevent these price up the entire market? I think Shishkin more wins than loses. promise kept. Record the percentage of sales delivered. From stock disposed. For the price of not being chased - so their belongings, protect the interests of the lessors were not necessary. Yes, the lowest price in the future, may scare off potential lessors. But on the other hand, it works for the owners message: no necessary illusions, no need to overstate reserves, if you do not want things to remain unsold. Moreover, the history of this auction, the auction can enhance the audience. Experiment on November 19, forms the understanding that the auction - it's not a place where everything can be bought unprofitable with the overpayment, and, conversely, is a gamble in which you can do and sverhvygodnye purchase, at prices often well below gallery. there is such a chance. Well, ARTinvestment.RU keeps repeating its recommendation: do not be lazy to leave the minimum bid in absentia. Sometimes they are very nice trigger.

In the experiment, attended by Vladimir Bogdanov, AI