"Packaging design. Made in Russia "
ARTinvestment.RU   18 апреля 2013

Today in the Arena presents a retrospective exhibition that will showcase the long history and tradition of Russian packaging - from the original folk solutions to modern, internationally recognized design patterns

Moscow Museum of Design, April 18 - June 25, 2013
"Manege "Moscow, Manege Square, 1

Box confectionery
beginning of the twentieth century.
From the Collection of the Museum of the History of Chocolate and Cocoa
Photographer: Gregory Sobchenko
Source: press release of the Moscow Museum of Design

Today, the Central Exhibition Hall "Manezh" presents "Packaging design. Made in Russia. " Russia's first retrospective exhibition will showcase the long history and tradition of Russian packaging - from the original folk solutions to modern, internationally recognized design patterns. History of Russian graphic and industrial design is considered curators of the exhibition through the package as an example of domestic material culture. At the heart of the exhibition - the successive artistic styles and trends: an eclectic and neo-Russian style, modern, avant-garde and Russian Constructivism, and the Stalin Empire style socialist realism, mid-century modernism, postmodernism, computer experiments of the 1990s and modern trends.

Label for caramel" Red Star ". Mosselprom
State confectionery factory "Red October". 1922-1925
From the Collection of the Museum of the History of Chocolate and Cocoa
Photographer: Gregory Sobchenko
Source: press release of the Moscow Museum of Design
Label for caramel" Red Star ". Mosselprom
State confectionery factory "Red October". 1922-1925
From the Collection of the Museum of the History of Chocolate and Cocoa
Photographer: Gregory Sobchenko
Source: press release of the Moscow Museum of Design

In the halls of "the Moscow Museum of Design" will be shown before the Revolution trademarks court-rare examples of curved glass bottles and tin cans, preserved in private collections in original, unopened, as well as shining examples of packaging and advertising period of constructivism made A. Rodchenko , B. Mayakovsky , the artists of the trusts' Mosselprom "," TEZHE ", etc. Many of the artifacts have never been exhibited.

box tape typewriters box tape for typewriters" Union. " 1920 30th
First State. Factory stationery them. LB Krasin "Union»
From the Collection of the Moscow Museum of Design
Photographer: Gregory Sobchenko
Source: press release of the Moscow Museum of Design
box of chocolates" Belka and Strelka - space travelers »
Shuttles LK . Confectionery factory "Red October". 1960
From the Collection of the Museum of the History of Chocolate and Cocoa
Photographer: Gregory Sobchenko
Source: press release of the Moscow Museum of Design

Soviet period will be well represented famous iconic brands and products that many still remember: condensed milk, milk in triangular packages caviar in tin cans, chewing gum, first Soviet beer in the bank, issued specifically for the Olympics-80 and more. In the descriptions of the exhibits are the names of their creators. Showing the original packaging, created by employees' Soyuzprodoformleniya "," Legmash "," light industry "," Rosprodigrushki ", etc.

Layout box of chocolates Montpensier "Cherry." 1930 40th
Kvavadze E.Sh. Narkompischeprom USSR. Glavkonditer
Confectionery them. PA Babaev. Moscow.
From the Collection of the Museum of the History of Chocolate and Cocoa
Photographer: Gregory Sobchenko
Source: press release of the Moscow Museum of Design
Project Package Gogol mogul. 2011 Project packaging Gogol mogul. 2011
Branding agency Kian
Source: press release of the Moscow Museum of Design

Visitors will not only learn about the process of creating the packaging, but also see the sketches and models, made by designers manually. In addition to the packaging of food, perfume and medical products, the exhibition will present original designs and packaging of household items, textiles and children's toys.

Partners of the exhibition: Museum Association "Moscow City Museum", Museum of VV Mayakovsky, Packaging and Advertising Museum, the Museum of Cocoa and Chocolate "Bear».

Source : Press Release of the Moscow Museum of Design



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