The exhibition at the State Russian Museum presents about 100 examples of promotional posters from the museum collection

The State Russian Museum (St. Petersburg) opened the exhibition "Advertising poster in Russia. 1900-1920-ies. The exhibition presents about 100 examples of promotional posters from the museum collection. This work allows us to trace the history of formation and development of the art commercial and industrial advertising and advertising services on the example of how famous, repeatedly reproduced, and the little-known poster, created primarily by artists of St. Petersburg (Leningrad). Most of the works exhibited for the first time.

Many of the exhibited posters, dating back to 1900-10 years, reveal a significant impact plastic techniques of Art Nouveau, as well as expressive language lubok and signboards. For a number of posters of this period is characterized by the use of romanticized images of women, which is the universal embodiment of various goods and services. In 1920 - the period of the NEP - demand innovative experiments are representatives of constructivism, as well as artists, weighed heavily in traditional forms of realistic art. The most significant examples of poster this time are included in the exposure of Alexander Rodchenko , VV Mayakovsky and DA Bulanova.

Source: rusmuseum.ru