Exhibition AdverType font for gourmets
Today in the British Higher School of Design (Moscow) opens the exhibition AdverType. Its goal: to promote the font, typography and print design, familiarity wide range of professionals with interesting artifacts, collected over the past 20 years
Today, September 5, at the British Higher School of Design (Academic Tupolev embankment, 15, Bldg. 15, 7 th floor) opens the exhibition AdverType. The purpose of the exhibition - propaganda font, typography and print design, familiarity wide range of professionals with interesting artifacts, collected over the past 20 years.
Font - is an object of culture and an important element of graphic design, which is essential for communication. Font is a reflection of its time, fashion and technology.
Recently typography influenced by computer technology, and the western font business is booming, caused by new software capabilities. Digital fonts have become the de facto industry standard in computer format produced all the famous font sets reproduced the last 500 years using different technologies. There are new fonts, new companies, new names.
As part of the exhibition will highlight companies: Adobe, Linotype, FontShop, Porchez Typofonderie, The Font Bureau, Monotype, T26, Emigre, ParaType, LetterHead, TypeMarket etc. This albums, pamphlets, newspapers, posters, postcards, flyers, promotional materials domestic and foreign companies that were released over the past 20 years. Also available are copies of the cult magazine U & Lc ( «Upper and lower»), which is now completely switched to an electronic format, theme books and catalogs.
The value of materials which can be seen at an exhibition in BVSHD is their traditionally small number, calculated on a narrow range of designers and typographers. Here, there are brochures, prepared exclusively for conferences ATypI, Western festivals and events, publications, have never been translated into Russian and distributed in Russia.
non-profit exhibition and is designed for the widest possible audience. First AdverType will be interesting to those involved in graphic design.
exhibition: from 5 to 8 September. Opening hours: from 12.00 to 19.00. Admission is free.
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