Auction REFRESH:RELOAD has become the most successful online-аукционом in the history of the house Phillips
The auction catalog was sold to 90 %, more than half of buyers — new customers Phillips
the First in the history of the Phillips auction mixed theme REFRESH:RELOAD ("Update: reboot") showed several record results for online-торгов when-либо held by the auction house.
In-первых, this is the highest result for this type of auctions Phillips: 90% of the 186 lots catalog totally brought the organizers of the auction of $2.4 million (HKD 18.6 million). In-вторых, these trades got the most in the history of the auction house was the number one auction participants — 628 people, of which 54 % were new clients of the auction house, and about 40 % — people younger than 40 years.
Thus, Phillips is confident enough to say that he found the format of the auction, attracting the most "Millennials", the involvement of which in art-индустрию experts of different fields of art@work ndashрынка the last few years. The directory these trades, combining items of mass collecting and modern art, the brands Cartier and KAWS, as it turned out, just what focuses on the attention and money of a new generation of buyers accustomed to the variety of options when shopping online.
Clearly this is evidenced by the list of the top-лотов of the auction. Thus, the highest hammer prices for contemporary art has reached the four-foot figure of "dissected companion" KAWS, who retired twice higher than the starting price for $104.8 thousand, the most expensive in the segment of accessories steel steel Rolex watches 1980 (estimate $38,5–64,1 thousand) sold for $88 thousand the Most expensive lot among a mass of collectibles was the figure from the molded plastic "Little wanderer" of Esitomo Bench, sold for more than $3.5 thousand, more than three times as expensive as the upper estimate.
the leader of the "audience award", that is, of lots, which was done in maximum number of betting, lottery has become an abstraction of Gerhard Richter Flow P15, the number of rates which exceeded 50 (the result of the $13.7 thousand). Given that the last auction was kind of a prologue before the upcoming July 8-10 auctions modern art, design and jewelry Phillips in Hong Kong, the results REFRESH:RELOAD allow to hope that the July series of trades will be no worse.
Source: artmarketmonitor.com
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