This step — part of bankruptcy proceedings, which now runs the auction house

Selling intellectual property of the bankrupt auction house will be based on the platform of the company Nevium Intellectual Property Consultants. The lot will include 31 associated with the auction house, domain name, site architecture Paddle8 and software online-аукциона, registered trademarks, app for iOS and accounts in social networks Instagram, Twitter, Facebook, YouTube, and Vimeo with more than 150 thousand subscribers in total, as well as client database auction house.

By the way, that last asset, may be of the greatest value. At one time in order to gain access to the list of 300 top-клиентов company, Sotheby's for $50 million purchased Art Agency, Partners, and Christie's paid $17 million for the 25 possession of the data of thousands of customers automated service management collections Collеctrium.

the head of the company Nevium Doug Bania, commented on the impending sale of assets Paddle8: "It's a truly unique opportunity to purchase a ready-made brand of art-индустрии with their loyal audience and other valuable assets. The value of one of them — client list filled with a shocking number of names of prominent collectors and representatives of the world of art and business, — is difficult to overestimate".

More detailed information about the terms and conditions of sale please see here.

the Material was prepared by Maria Kuznetsova, AI

Source: artfixdaily.com