Soviet design and advertising in the "House of antique books in Nikitsky"
On September 17 for the first time in the history of the antique practice for sale will feature a carefully selected collection of Soviet posters and packaging 1920-50-ies
Famous Mosselprom, the perfumes of opinion AI: problem today, models of confectionery packaging 1920-30-ies, approved by the Narkomharchopromu, Soviet labels Respawn, Glassport and Pavlicevic, bright posters "Abrau-Durso", powder "Eugene Onegin" and Cologne "Kremlin", the posters of Cum and Petrovsky Passage — a Museum of Soviet commercial advertising and packaging 1920-50-ies. All this is exhibited at auction "Soviet design and advertising", which will be held in the "House of antique books in Nikitsky" 17 sentyabrya@ until the mid-1950s, Soviet advertising and the packaging is really innovative: worked on them best artists and designers, and artistic Council, which approved the sketches and models are not always mindlessly stops the flight of thoughts. As a result, the goods looked really attractive. Packaging and advertising really encouraged pokupka@ Maybe today something in old posters and packages seem naive. Maybe so, but its main task — to be remembered by the layman, to arouse the desire to buy goods — the works of Soviet industrial designers and artists of the first half of the twentieth century was resolved perfectly. Not without their strong support of the Soviet trademarks and slogans, so to speak, "went to the people", that is ditties — as, for example, the name of the perfumery of trust TEJA@ opinion AI: problem today On the lips, ... or a saying, a slogan "Nowhere but in Mosselprom" even in our time, mark bolshinstvo@ auctioned the collection is unique in that virtually all of the things (if not stated in the descriptions especially) are in excellent or very good collectible condition. For such items it is very rare posters and most of the packaging were not designed for long term use, so often printed on thin cheap bumage@ Online catalogue auction "Soviet design and advertising". Pre-auction exhibition is open until 16 September from 10 am to 20 PM (daily except Monday) at the address: Moscow, Nikita lane, 4A, page 1 ("House of antique books in Nikitsky"). Auction will be held on September 17. In the beginning 19:00. Phone: (985) 969 7745 or (495) 926 4114. Источник: press release: "House of antique books in Nikitsky"
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