Christie's launches the first online auction, which will be conducted exclusively over the Internet. The first auction - wine auctions - held 6-20 August 2012

Christie's launches the first online auction, which will be conducted exclusively over the Internet. The first auction - online auctions in the category of "rare and fine wines" called "Outstanding cellar" - will be held 6-20 August 2012.

launch similar services, which in future will continue a series of online auctions, marks a new step in the global strategy of familiarization market for Internet commerce. Ability to make bids in the auction "Outstanding cellar" will be available from August 6, 2012 and runs until August 20. The participants of this auction does not require any additional action apart from a few mouse clicks. The reason for running these trades was the success of recent auctions, one of which was the online auction session devoted to the collection of Elizabeth Taylor, attended by a total of 9.5 million dollars, and the second - the charity auction, which exhibited bags Hermès and which resulted in the total estimate was exceeded three times, and the result was 229,000 dollars.

Steven Murphy, CEO of Christie's: «The successful results of these two test auctions shown by the fact that our customers around the world are happy to accept such bids as a permanent part of our annual list of auctions. Throughout last year we spent much effort to improve the technical platform to carry out these auctions with a large number of participants. With this new supplement our clients will be able to participate in the auction site Christies.com ».

List of the top lots upcoming auction titled" Outstanding cellar "will include a range of premium branded wines in various price categories. The upper price segment will be presented with rare vintages of wine Lafite and Latour, and the famous California wines. Estimeyty lots will range from 200 to 35 000 dollars. The total estimate is about 301 Lot 750 000dollarov.

Scott Torrence, vice president and senior specialist of the Department of the wine: "The choice of wine trading, as the first full-line auction is well founded. Rates on the Internet for the past five years are an integral part of our traditional wine auction ».

since July 9 bidders will be able to see the full list of lots on the site www.christies.com /signaturecellars . Take part in the auction will be from 6 August. The auction will last two weeks, during which the parties have made their bets, will be regularly updated information about the status of their interest lots. Lot will be sold to the participant whose bid will be the largest at the time of closing which will occur on August 20. Payment will be made by credit card.

Source : Press Release Christie's