Herb Ritz, Helmut Newton, David Lachapelle

Compared to other important segments of the market of contemporary art - painting and sculpture - photo "gained weight" is relatively recent. As noted by Artprice.com, in 1995 the owner at public auction has replaced only 350 shots (a total cost of 1,4 million euros) and is now sold for the year from three to six thousand photographs. And prices in this segment show significant growth. For ten years (1998 to 2008) annual income from the sale of works by contemporary photographers increased by 1270%! In the period from July 2009 to July 2010 was sold at auction images at 31.1 million euros.

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In this article we will focus on fashion photography, whose price index grew rapidly with the market. In 1999, one fingerprint group portrait of the world's most famous models made by Herb Ritz ("Stephanie, Cindy, Christy, Tatjana, Naomi, Hollywood, 1989), was sold for 11,000 dollars (just under 10,350 thousand euros) in 2006 this work brought 36,000 euros, and in 2007 - 63,4 thousand! In the past year and a half these pictures (circulation 25 copies) went to the range of 26 to 32 thousand dollars.

• Helmut Newton Sie Kommen, Paris (naked and clothed), Studio Vogue. 1981
  Source: artnet.com

Works Ritz are among the most quoted in the market of fashion photography. Another classic, whose auction results show a steady demand for very recognizable images - Helmut Newton (Helmut Newton). In December 2008, when the Contemporary market was in decline, his famous work «Sie Kommen, Paris (naked and clothed), studio Vogue »brought a record for the artist's 550,000 dollars (407,000 euros). Prices jumped after Newton's death in 2004, in the next three years, the index gained 75%. Added to throw in a crisis 50%- even such a patriarch, like Newton, was unable to sustain the turbulent period of the price level. But in 2010, the artist's market began to grow again.

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willing to purchase the bold, provocative photos with celebrities may be advised to pay attention to such masters as Inec van Lamsweerde and Vinodh Matadin (Inez Van Lamsweerde & Vinoodh Matadin), Jean-Baptiste Mondino (Jean-Baptiste Mondino) and David Lachapelle (David LaChapelle). Large photo van Lamsweerde and Lachapelle usually sold at auctions for 5-20 euros. Lachapelle work appeared on the market in 2005, just at the beginning of the peak period. It was at this time, in the wake of the collecting interest in photography, "museum" size, its aesthetics "glam and trash" has fallen as never before by the way: 19 June 2006 snapshot "Say it with diamonds" (circulation of 3 copies) offered at Sotheby's 18000 pounds (26,4 thousand euros), exceeding the estimate of three. The work proved so popular that Lachapelle published several editions: four pieces measuring 87 x 74, seventeen of size 100 x 75, Thirty-size 61 x 50 ... The most expensive, however, are "original" prints (by the way, having the smallest size). April 16, 2010 is one such picture was sold for 64,000 dollars (just over 47.1 thousand euros) at auction Phillips de Pury. On the same day job Lachapelle "The Last Supper (Jesus - my friend)" width of three meters was bought for 110,000 dollars (81,000 euros), up to 30 thousand dollars higher than the provisional estimate. This photo is printed in five copies.

material was prepared by Julia Maksimova, AI

Sources: artprice.com , artinvestment.ru