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Virgil of Able create art-объект in collaboration with Mercedes-Benz
ARTinvestment.RU   28 июля 2020

The project Geländewagen famous fashion designer and the designer will play the role of the artist

40-летнему anniversary of the iconic SUV Mercedes G-класса will create a unique collector's model vehicle at the intersection of art and design. Project Geländewagen — joint project of the Creator of the fashion house Off-White and creative Director of the men's line, Louis Vuitton Virgil of Able and Mercedes-Benz. Following the trend of 2020, the project will be implemented in several versions: the physical and the digital, and will also have a charitable component.

On the creation of unique models the first series of G-класса (also known as G/ Geländewagen — SUV in German), released in 1979, Virgil of Able works together with the chief designer Mercedes-Benz Gardena Wagener.

the Only replica of this unique work performed in a smaller, "home", the scale will be sold at a special auction scheduled for the end of this year, and all proceeds from its sale is scheduled to be transferred has not yet named a charitable organization supporting the art world. In addition to the physical model of this art-объекта, the winner will have the opportunity to talk personally with Able and Wagener. For the General public, the work will be available at a special page of the project from September 8, 2020.

"Mercedes-Benz — is a brand that symbolizes the notion of luxury and exceptional functionality. The perfect platform for creating a design concept car that embodies the style of the future, seen through the eyes of contemporary artists", — commented Ablo this joint project.

the company Mercedes-Benz defines This Project as "the Union of two worlds: the world of fashion and art and the automotive industry... which creates a new vision of luxury".


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