Big Data in the service of art
ARTinvestment.RU   21 июля 2020

Analysis big data helps to live and to develop art-институциям worldwide

Digital technology and data analysis have long been recognized as one of the most effective tools of development in many spheres of life. Pandemic and the ensuing isolation has become a real catalyst for the development of these technologies in art-среде, helping institutions to continue to work in isolation from the viewer and the surrounding world. The main areas in which data Analytics can help art-институциям not only survive, but thrive, lists edition vc.ru.

In-первых this, of course, increase the number of visits on the organization's website and increase conversion rates (the percentage of the number of site visitors to the number who eventually made the purchase). Using various analytical tools like Google Analytics organizations can understand what leads people to the website that they are interested in and why they go away from the page, and use this information to improve the experience of communication with the public. It is known, for example, that it is through the use of such data, the van Gogh Museum in Amsterdam was able to increase the traffic of your website twice.

Second, but equally important, the analysts of "big data" is particularly relevant in the context of quarantine, the issue of attracting new visitors and expand a loyal audience. Thanks to new digital technologies, museums and exhibition halls can create new and more immersive formats virtual presence of users with digital copies of their spaces, giving them all a more complete experience with art from home.

the Third biggest challenge for digital technologies, an educated decision which will almost guarantee the success of any institution is the establishment of new services, forecast and assessment of the effectiveness of the commercial and social initiatives. Tools collect and analyse data array, perhaps for the first time in history, let you so closely examine the personality and habits of the visitors, users and customers of the various art-структур. Using analytical tools to define and perform their gender, age, country of origin, and also to obtain data on the movements, and on their basis to build the tactics and strategy of product promotion, including sponsorship and advertising contracts.

the Material was prepared by Maria Kuznetsova, AI

Source: vc.ru