Sneakers as art
ARTinvestment.RU   17 июля 2020

From the lists of the most high-profile collaborations and the most desirable shopping for fashionistas, this kind of shoes moved into the space of auction houses and museums

Sneakers — is one of the most common types of shoes, their popularity has long gone beyond the limits of the sport. They are worn worldwide by people of all ages and sexes, by combining with any kind and style of clothing.

This widespread prevalence has led to the fact that there is a certain culture of wearing sneakers, in which came their niche features, as well as people collect them, — so-called sneakerhead (from the English. sneaker — sneakers).

the Market could not respond to the request of the new kind of buyers. Developed new models more and more sophisticated design features and technologies. And now to the manufacturing and primary market more and more actively connect art-институции and the secondary market.

July 16, 2020 Christie's has announced the first of its kind auction, which will include a whole collection of shoes belonging to basketball player Michael Jordan. Bidding Original Air: Michael Jordan Game-Worn and Player Exclusive Sneaker Rarities will be online-формате from 20 July to 13 August 2020 as part of a series of auctions of sporting subjects under the name Gamechangers. Part of the auction catalogue will include 11 lots of sneakers in which Michael Jordan participated and won in the landmark games in 1980-90-х years. Starting prices for auction items will range from $6-8 thousand for a few classic models, Jordan 14, Jordan wearing during one of the games of the Chicago Bulls, to $350-550 thousand for vintage sneakers that basketball player wore in his Amateur period (prior to the contract with Nike).

it is Expected that during the bidding may be broken may's record prices, when bidding The One: MJ's Air Jordan 1s Sotheby's auction house a pair of Air Jordan 1s in 1985 sold for $560 thousand

Simultaneously, in France, is Europe's largest exhibition of sneakers and athletic shoes. The exhibition at the Museum of decorative-прикладного arts and design of Bordeaux visitors can see more than 600 pairs of shoes, as well as documents, films, photos and information about the famous personalities associated with the history of the development and design of this kind of shoes.

the Exhibition consists of two parts. The first is devoted to the history of sneakers and their penetration in various spheres of culture and life — from sports to street wear, dance and various subcultures. The second part of the exhibition focuses on the key innovations that have shaped the history of the sneaker industry since its inception. Visitors are introduced to specialized research podrazdelenijj the major brands for many years race on the development of new technologies to the market.

the Exhibition Playground — Le design des sneakers will be available for visits until January 10, 2021. More information can be found on the website the Museum.

the Material was prepared by Maria Kuznetsova, AI

Sources: artnews.com, madd-bordeaux.fr