Online-площадка for artists in less than a week had a turnover of £9 million
ARTinvestment.RU   27 марта 2020

Playground #ArtistsSupportPledge on which artists to buy and sell each other's work, was launched in Instagram March 17

against the background of a pandemic all the more evident cohesion, self-organization and mutual aid of people in different spheres of life and business. One of the clearest examples of this Association was the project of Support the Artist Pledge launched by the British artist Matthew Burrows. In the framework of the project any artist can post photos of his work in his blog Instagram with the hashtag #ArtistsSupportPledge, full description and price, for which he is willing to sell. The organizer's idea, the price of each work must be in the range of £200. It is assumed that every artist, after he earns £1 million, needs to purchase for £200 the work of another artist under the same hashtag, as mutual aid. The ratio of purchases and sales are not verified by — whole system is built on mutual trust.

In the framework of the project is available for over 13 thousand works provided by artists from around the world — from Salvador to Germany, New Zealand, Italy and Australia. For the first week, the artists got 9 thousand offer to sell work, potentially accounting for £9 million So £1.8 million, in the case of payment, they have to spend on the purchase of works of their colleagues. If the interest of collectors will not fade, this platform could initiate a new sales channel. If the first £9 million and will remain the only interesting social project will last a maximum of three rounds. Note also that the logistics of the purchased works, the platform initially does.

"I want to create an environment and a culture that would be based on human relationships, not anonymous digital project", — says burrows. To maintain the spirit of reciprocity and mutual support project #ArtistsSupportPledge also encourages its members each week to provide financial support to a randomly selected artist. This campaign was called The Gifted Keep Giving — loosely translated: gifted continue to give.


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