Art Investment

The Tretyakov gallery launches loyalty program

The members of "Friends of the Tretyakov gallery" will be able to visit all expositions and temporary exhibitions in Lavrushinsky lane and Krymsky Val for free and without waiting in line

This is not all the privileges that will give the friends of the Museum participate in an individual loyalty program. Depending on the level of participation of the friends of the Museum will be available: free admission to the Museum after hours and events of the cycle "late Thursdays"; the priority purchase of season tickets for lectures and classes in the creative workshop on Krymsky Val; tours of the exhibitions accompanied by a researcher of the Museum; invitations to exhibition openings and special events the gallery@the semicolon the best seats in the cinema.

Every month for participants of the program "Friends of the Tretyakov gallery" is preparing a special event: curator's tour, art events, affiliate program. Personal cards are issued for one year and is valid in buildings of the Tretyakov gallery in Lavrushinsky lane, the Tretyakov gallery and the New Engineering building.

the program will be four levels of participation. The most inexpensive — annual card for 2000 rubles — are only available for youth up to 26 years and men older than 60 years. Map is the same, the first level of engagement for visitors 26-60 years will cost 6000 rubles per year. The most expensive card — IV level — is 100 thousand rubles. It gives the right to be brought to all events three more people. Read more about membership levels and their corresponding privileges to read the website GTG.

In test mode the program runs from July 2017. The first 100 people have already tested the map and expressed their wishes. For example, to the friends of the Museum will continue open separate entrance in the courtyard of the Engineering building from Small Tolmachevskom lane.

to Be part of the program on the front "friend of the Museum" in the Small Tolmachevsky pereulok, email membership@tretyakov.ru as well as in any building of the Gallery, fill the detachable coupon of leaflets with information about the program and transferred him to the administrators. In the near future it is planned to launch online payment, followed by courier delivery, which will allow you to get a card from the comfort of home.

: press-релиз GTG


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