The Pushkin Museum has become the winner of independent film festival in Paris
ARTinvestment.RU   31 июля 2017

Promotional video of the Pushkin Museum won in the category "Best advertising" at the independent film festival Paris Play Film Festival. The jury found his best work 2017

Paris Play Film Festival — independent film festival, where the jury determines winners in fifteen categories including: "Best dramatic film", "Documentary of the year", "Best animation", "Best music for film" and other.

In the movie "From the point of view of the Museum's" creators were able to talk about the huge and varied collection of the Museum (the Pushkin stored and exhibited about 700 000 exhibits from different eras) literally without words. And managed to keep a minute.

Caption: Video of the Pushkin Museum became the winner in the category "Best advertising" Paris Play Film Festival in 2017

virtuoso graphic ballet the developers spun the Fayum portraits, ancient Egyptian art, the work of Hans Holbein the Younger, Pablo Picasso, Kontiki Tehari, Henri Matisse, Lucas Cranach the Elder, Jean-Оноре Fragonard, Henri Rousseau and other masterpieces from the Museum.

the artist and the Director of the movie, shot by order of the Pushkin Museum. A. S. Pushkin, — Platon Infante-Арана, project Manager — Evgeny Kiselev (head of the marketing Department of the Museum), producer — Yulia Rykova.

the plot of the movie is built on the metaphor of the two points — two points of view, different pairs of eyes, different taste in the variety of beautiful. According to Evgenia Kiseleva, "In search of a new language to communicate with new audiences museums are forced to reduce their message to as brief as possible. Video "From the point of view of the Museum" invites you to remember that there are as many interpretations of works of art, and how many pairs of eyes on him looking".

Congratulations to the authors! It was great!

Sources: arts-museum.ru, parisonlinefilmfestival.com