The Art Basel fair has filed a lawsuit against Adidas
a Strange and improbable story. Two global brand, both under arms are the army of lawyers who care about the protection of brands. And on you: illegal use of stamps on the silver platter. Because I can't believe so simple.
Briefly the story is this. To last year's Art Basel Miami, for dance performance, Adidas has produced and distributed 1000 pairs of special sneakers Adidas EQT 91 ADV-16 "Art Basel" edition. The model is made on a white non-marking sole, reflective three stripes and a small sign of ART BASEL on the tongue. The inscription placed on the outside, but when wearing it is almost invisible, it usually is hidden under the laces. Sneakers were distributed to the participants and were not intended for sale. However, people are people: what-то the number of pairs appeared on ebay for $200. What was it like to ban? Exclusive went to cheers. In addition to any desire Adidas.
And now rare sneakers will scatter as hot pies.
After the manufacturer "ran" Art Basel itself.
Position of the fair is clear. The owners of Art Basel are international expansion, invest in the brand. And today it is one of the most valuable of their assets. Right on the advertising cooperation with Art Basel is worth a lot of money. For him in particular, pay BMW, the banking group UBS and other sponsors. Adidas, according to the suit, is not among them.
How will the events develop? If lawyers are Adidas really missed the question and is not stocked loophole, will lose or will find a way to agree. But it doesn't matter. Interestingly, in this case, we have an exemplary promo-арт-скандал. He was and is still free will appear on the pages of hundreds of art-сайтов around the world. Prejudice whose-либо reputation is not really will cause. The people in my head will remain two things. First: where-то in this life there is a combative art fair Art Basel, which during the year exhibits of art is $3 000 000 000. Second: where is-то in this life there are sneakers with the inscription Adidas ART BASEL — the ones that are cool to wear for the races in contemporary art. The rest: not really — only amuse.
Sources: artsy.net, sneakernews.com
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