The "new Tretyakov" turns blue
It's part of the rebranding and the new color differentiation of Museum sites TG. The Tretyakov gallery on the Crimean Shaft was renamed the New Tretyakov and assigned blue logo T
In turn, the Museum Lavrushinsky lane assigned the color red, and the memorial apartments — green.
Museum of art of XX and XXI centuries on the Crimean Shaft — the only one who will change the name. It will be called the "New Tretyakov", or the New Tretyakov-англицки. That, in General, can only be welcomed. Because the two Tretyakovka confuse not only foreigners, but tourists-соотечественники. In principle, from one to the other buildings distance — Hiking, i.e. walking distance for-новому. But still go — CSOs-го.
In the framework of the rebranding will be updated souvenir and printed products. On the directories and the circles will be new logos with the letter T. the Existing archaic site is also changed to modern. See the website of the Tretyakov gallery in the new design already available at new.tretyakovgallery.ru. Looks good.
Source: tvkultura.ru
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