FAS will issue a fine for Bosch in the amount of 100 000 rubles
Advertising multimedia exhibition "Bosch. Animated vision", the Federal Antimonopoly service found obscene and in violation of the law "On advertising"
is the organizer of the exhibition and the advertiser "Management company Artpley face a fine in the amount from 100 000 to 500 000 rubles. This decision of the FAS at the end of last week reported by TASS. About the fine and its size, however, we don't know yet – the Agency is only beginning to prepare the appropriate documents.
Obscene images of people FAS has seen in a promotional poster, which uses fragments of the work of Hieronymus Bosch "the Garden of earthly delights" (1500@- 1505). Complaints on advertising of the exhibition addressed a active citizen.
Is ARTPLAY really made a name for himself. Something that is interesting and looks harmonious in the hall of Hieronymus Bosch in the Prado, defiant and provocative look at the city streets. Everything has its place.
In summary, it looks that everyone got exactly what they wanted. The FAS put a "tick" on prevented in a timely manner in violation of the law. Artplay has received fantastic PR for ridiculous, in General-то for advertising money. Potential one hundred thousand penalty would be enough for a couple of banners for a month. And so it turned out a first-class scandal, which summer wrote all the media and agencies (and we go). And finally, the individual active citizens, too, have benefited: enriched knowledge about the existence of Bosch in General and ARTPLAY in particular.
Coincidence or not, but the exhibition "Bosch. Animated vision" after all this, it was decided to extend until September 1, 2016. Weekend tickets for an adult cost 650 rubles. And you say.
Sources: boschalive.com, tass.ru, artinvestment.ru
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