Art Investment

Jeff Koons will save Google from the fall

The artist has designed protective cases for the new Nexus phones from Google. The basis for the design based on the Koons sculpture from the series with the blue Gazing Ball garden ball, balancing on the white statues

American artist Jeff Koons — champion of living artists (it's orange "Dog from a balloon" was sold for $58,4 million) — engaged in the smartphones. For the new model of Nexus phone by Google, Jeff Koons created a series of three protective covers (so-called live cases). Limited collection will go on sale at $40 apiece.

On the basis of case designs from Koons — his sculptures from the Gazing Ball, first introduced in the summer of 2013. This collection of white plaster copies of famous antique statues, and a few kitschy sculptures (angel, snowman, mailbox), each of which in unexpected places (shoulders, heads, legs) balances the blue shiny garden ball — is an indispensable attribute of many American houses. Koons in this series connects the masterpieces of antiquity and banal receptions decorations, unites "high" and "low" art. For phones Google, a product of mass consumption, were selected three images of sculptures from the Gazing Ball — "Diana", "the Bust of Antinous" and "Inbox". Blue ball thus became the frame of the smartphone's camera.

in addition to the covers, Koons made another video lead-in to phone: is shooting dance couples from the troupe's new-йоркского ballet. Every few days the phone will offer to download new dance.

Sources: artnet.com, vogue.com, artinvestment.ru


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