State Museum (Rijksmuseum) in Amsterdam offered its visitors a new format of communication with the art — drawing instead of photographing. In the opinion of management of the Museum, "in the modern world of mobile phones and media visit to the Museum often becomes passive and superficial, visitors constantly distracted (gadgets. — AI.) not fully perceive the beauty and magic of art." And although within the walls of the Rijksmuseum photography is not officially forbidden, but it is not encouraged. On the contrary, posted on the building of a huge banner with a crossed-out camera speaks eloquently about the dream of the Museum staff — about live contact with visitors to the works iskusstva@

New Museum campaign is called #startdrawing — "start draw" (the Museum is aware that distract visitors from phones can including using a catchy hashtag). Visitors are encouraged "to discover and appreciate the beauty of art & history through painting". The Rijksmuseum will be free to issue paper and pencils for sketches. And on Saturdays will be even be conducting lessons risovanija@

of Course, not possessing special talents of the artist, it is difficult to imagine exactly how your pictures can replace pictures. But "more important is not the destination, but the journey itself" — insist on the Museum's website. "You don't even have to be able to draw, because it's not about the end result, but rather about how you see and perceive the work that you want to sketch".

Rijksmuseum is not the only world Museum, who wished to confront the widespread mania to take photos in museums (mostly selfies). Museums such as MOMA, the Metropolitan and the Boston Museum of fine arts, earlier this year banned the use of selfie sticks for, for they not only distract other visitors, but also can be hazardous to works iskusstva@

the Material was prepared by Maria Onuchin, AI

Sources: artnet.com, artinvestment.ru