Through the online portal eBay will be accepted online betting at live auction at Sotheby's. In the future, Sotheby's is planning to make on eBay online auctions

Sotheby's has signed a cooperation agreement with Internet-порталом eBay. Since the fall of the current year full-time Sotheby's auction will be broadcast in real time on one of the world's largest Internet-площадок selling anything else. Thus, Sotheby's hopes to expand its customer base and attract at least a small fraction of 145 million eBay users, which distinguishes the habit of buying things online. "Even if we manage to interest only one percent of the eBay buyers, it will be much for us", — considers chief operating officer of Sotheby's Bruno Vinciguerra (Bruno Vinciguerra).

Sоtheby's, whose consumer audience of more than 100 thousand people, focused on people of a certain level. However, the need to expand quite a vicious circle of clients is long overdue. Sotheby's is often accused of old-fashioned, one of the shareholders, Daniel S. Loeb Daniel S. Loeb) recently compared the Sotheby's about the painting, extremely in need of restoration. In his own estimation Sotheby's, more than 50 % of the lots last year went under the hammer in the range from 5 000 to 100 000 dollars. In the auction house hope that eBay users will be able to attract lots at this price categorie@

Broadcast on eBay is planned auction of 18 collectible categories. However, the key evening auction, which sell for millions Richter, Bakanov and Warhol, yet remain the prerogative only of Sotheby's. In the future, Sotheby's plans to carry out and separate on eBay интернет-аукционы.

This is the second attempt at Sotheby's and eBay join forces in attracting new buyers. The first cooperation agreement they signed in 2002, but a joint project proved unprofitable and was abandoned after a year. "It was too early. People were not ready", — believes Bruno Vinciguerra (Bruno Vinciguerra). Now times are different, using the Internet to make purchases at hundreds of thousands and even millions of dollars. For example, online-ставка became a decisive struggle for the folio "Birds of America" at Sotheby's auction in April 2014: Internet-биддер bought the lot for $ 3.5 million —; a record amount for online-покупок full-time auctione@

Material was prepared by Maria Onuchin, AI

Sources: nytimes.com, artinvestment.ru

Review AI: This is not a mesalliance. Perhaps we are now witnessing the beginning of a beautiful and correct history. Sotheby's has developed an audience that is accustomed to and is not afraid to buy on the Internet, and a partner who dined out on logistics. And eBay has a quality proposal and the trust of people who were afraid to get burned on the fakes and wrongly attributed objects. Through this collaboration, millions of people learn that Sotheby's — is not only elitist multi-million dollar segment with Picasso and Warhol, but also a rich source of gizmos with an estimate of 500-1, 500 USD. In General, according to statistics artprice.com that 80 % of lots sold at international auctions of works of art that are cheaper than $ 5,000. Slightly used watch omega genuine draw graphics, a variety of DPI, spoons-вилки, porcelain and ceramics – Sotheby's catalogs have thousands of lots in the initial price range, addressed to a wide audience of buyers. Wouldn't be surprised if many didn't even occur to me that at Sotheby's possible that-то so cheap to buy. Newspapers always write only about the multi-million records. Now this psychological barrier will be broken. The entering traffic received, were to work on the conversion. Carries this Union reputational risks? Will not lose whether Sotheby's the aura of elitism? I don't think. The most enjoyable marginal segment — work with affluent buyers — Sotheby's does not delegate. Mondrian and richteri by-прежнему will be offered to them individually, with all the necessary ambiance and caring for a demanding buyer. That's right. One — cinema, others @. Teatr@

it Remains to add that the problem you are trying to decide together eBay and Sotheby's, are absolutely relevant to our market. Our specialized specialized auctions of art is lacking in attendance, and universal online-аукционам lack of trust users to be more uspeshnymi@

Vladimir Bogdanov, AI