About a third of people aged 18 to 34 years over the last year acquired paintings, sculptures, photographs and other works of art worth up to 4 thousand pounds. These are the results of a study conducted by the British insurance company Direct Line

About 30%of people aged 18 to 34 years preferred savings account buy inexpensive works of art. This is indicated by the results of a study conducted by British insurance company Direct Line as part of the art fair Affordable Art Fair in Hampstead (London). This fair is an art in an affordable price range - up to 4 thousand pounds.

About a third of those surveyed in the last 12 months acquired paintings, sculptures or photographs costing up to four thousand pounds. Purchases were made to confirm the status of interior decoration, or with the hope to increase their value in the future. Considered affordable works of art as an investment every seven respondents (about 12%). In general, young people over the past year has been spent on the arts in an accessible price point 1.9 billion pounds. On the basis of Article Telegraph, however, is not very clear who "felt" the researchers: the youth of the world or a particular part of it. According artprice, the amount of the art market in Britain for the year is just over $ 2 billion, so the report took into account the Direct Line is clearly not just a British youth.

Thus, the researchers report, people between the ages of 18 and 34 prefer modern art, they turn their homes into miniature versions of White Cube and Saatchi. Outfit them at fairs like the Affordable Art Fair, as well as exhibitions of works by graduates of prestigious art educational institutions. Everyone remembers the experience of Charles Saatchi, are buying up tens of thousands of pounds for the whole exhibition of graduates in the hope of finding new Tracey Emin and Damien Hirst. Today the work of a bachelor's or master of arts are an average of 50 pounds. Of course, these works are not always getting more expensive, but such acquisition definitely good for the beginning of the collection.

Prepared by Mary Onuchina AI

Sources : telegraph.co.uk , artinvestment.ru

Editor's Comment : Youth in year bought nearly $ 3 billion? Ho-ho! Hamite! Even if British journalists and mahanuli on the order of ten times, it is still the figure of $ 300 million over the impressive turns. In comparison, the annual auction of Russian market - is about $ 25 million.

segment to 4000 pounds, which makes buying a British youth - is a little more than 200,000 rubles for our money . The conclusion? We are not in the UK.

And the difference is, at least in the fact that the UK - one of the world's leading exporters of culture. There collecting contemporary art is not a marginal fad, not Fronde (though perhaps not already), and it is a natural manifestation of the desire to combine business with pleasure. In the low-cost segment of the buying at fairs, by the way, not only the youth. Recently, at an investment forum in Moscow Guy Vesey of Christie's told us about the good practices on the acquisition of affordable art fairs average. So do many people with an income much higher than the "youth».

We have, unfortunately, in the mass culture of acquiring affordable segment has not been formed. We go in this direction, but quickly move has not yet obtained. Previously, it seemed that the whole question of the reach of prices. But today, it is seen not so clear. In fact the segment of affordable art, we also have only very much unobtrusive. Interested buyers should actively learn about interesting offers, wait for an occasion. And, of course, not all people with money emotionally ready for such an approach. Nevertheless, the situation and immediately change for the better. Many people think about the offer of quality directory of art based on good taste and every budget. Just remember that the affordable segment has already been presented at auction Vladey Ovcharenko. And in the late summer - early autumn high-quality catalog of the works of art is going to run Sergey Gridchin. And the chances of finding it works with high investment potential is by no means small.

Vladimir Bogdanov, AI