Tracey Emin «I promise to love you»
Still from video
Source: artnews.com

representative of a young British artists Tracey Emin congratulates the people of New York a Happy Day St. Valentine. During the month of February every night, with three minutes to midnight, the traditional bright advertising on Times Square, followed by video installation of six aphorisms on love. At forty big and small screens invisible hand writes phrases like, "I promise to love you," "I can not believe how much I love you", "When I've got you, I got your heart," "Love - this is what you want, "etc. These labels look like neon signs, but it is a digital animation. Three minutes later, at midnight, love letters disappear, and the screen returns to play violent paints a familiar advertising. Someone might even think that the love he seemed to recognize. But they were really there just a moment ago.

love theme is one of the major works in Tracy Emin. Neon signs amorous subjects it makes for some years. This is the slogan "More Passion" at the house of the Prime Minister 10 Downing Street, and the phrase "I listen to the ocean, and all I hear is you" at the art fair Art Basel Miami Beach, and many others. The artist said that for such work it inspired numerous neon signs her home town Margate. Emin writes these phrases during a voyage or while traveling. Aphorism artist to rank as successful if it sounds like a line from a song. As if you've heard that somewhere, but it's not. Digital neon in Times Square, according to the author, give a kind of retro charm of one of the oldest areas of New York. Message, by the way, can be purchased online seditionart.com at a price of 21 to 246 dollars . They can be downloaded to the gadget, send to a friend as a gift, etc.

Demonstration public art on digital screens of Times Square has become a tradition since May 2012. Coalition advertisers Times Square offers its precious advertising space to artists for three minutes prior to midnight. Under the "Midnight Art" has managed to show the work of Yoko Ono, Jonathan Henry, etc.

Prepared Maria Onuchina, AI

Sources : artnews.com , artinvestment.ru